WeAreAspire
Digital Marketing Manager
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Digital Marketing & CRM Specialist | Bolton (Hybrid) | £32-36k
I'm working with a fast-growing healthcare group on a newly-scoped Digital Marketing & CRM Specialist role, a genuinely full-funnel position spanning web, paid media, organic search, CRM and marketing automation across both B2B and B2C.
This is a role built around connecting customer data, digital channels and integrated campaigns to drive visibility, engagement and conversion - with real ownership of how the journey is measured and optimised end-to-end.
What you'll be doing:
- Managing and improving websites, landing pages and digital journeys (SEO, CRM-O, user insight)
- Planning and optimising paid search, paid social, display and integrated campaigns
- Using CRM, segmentation and automation to deliver relevant B2B/B2C communications across nurture, re-engagement and retention
- Mapping and improving customer journeys from awareness through to conversion, with consistent attribution and reporting
- Staying close to emerging AI tools (e.g. predictive propensity modelling) and testing what actually drives commercial value
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What we're looking for:
- Broad digital marketing experience across web, paid media, SEO, CRM and automation
- Working knowledge of CRM/marketing automation platforms - Salesforce experience desirable
- Strong grip on GA4, conversion tracking, attribution and ROI reporting
- Comfortable working with internal stakeholders and agencies to translate objectives into integrated activity
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Hybrid working from Bolton.
We Are Aspire Ltd are a Disability Confident Committed employer.
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