BKL
Digital Marketing Manager
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Job Title: Digital Marketing Manager
Location
Hybrid Working – London EC4M / N3 (Minimum 3 days in office)
Working Hours
Monday to Friday, 35 hour week
Reporting to
Director of Marketing & Communications
Salary
£65,000 - £70,000
About BKL
BKL is a Top 40 accountancy and advisory business supporting a diverse client base, from entrepreneurs and high-net-worth individuals to ambitious owner-managed businesses and multinational groups. With a legacy spanning over 130 years, we’ve evolved into a modern, purpose-driven business that balances profit with impact.
We are proud to be a certified B Corp, reflecting our commitment to sustainability, transparency, and responsible governance. As a member of DFK International, we support clients locally and internationally with cutting-edge expertise and a personal touch.
We believe all clients deserve the same level of care, innovation, and excellence.
Your Opportunity
The Digital Marketing Manager is responsible for executing the digital marketing workstream within BKL’s wider marketing strategy. The role will manage the day-to-day delivery and continuous improvement of BKL’s website, social media, digital content, marketing automation, lead management and performance reporting.
Working closely with the Director of Marketing & Communications, Marketing Managers, campaign leads, the Digital team, client-facing partners and external suppliers, the role will translate agreed priorities into coordinated, high-quality digital activity that supports BKL’s brand, growth initiatives and client experience.
This is a delivery focused role with clear ownership of digital channels and processes.
How You’ll Make a Difference
In this role, you will:
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Digital marketing execution
- Manage the execution of the digital marketing workstream within BKL’s wider marketing strategy, translating agreed priorities into clear delivery plans.
- Maintain a fully coordinated digital marketing calendar aligned with campaigns, business milestones, events and growth initiatives.
- Coordinate delivery across web, social media, email and other digital channels, ensuring activity is timely, consistent and aligned with agreed objectives.
- Monitor channel performance and recommend practical improvements to the Director of Marketing & Communications.
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Website and digital experience
- Manage the ongoing improvement of the BKL website in partnership with web development partner.
- Coordinate website content, functionality and technical enhancements to provide a high-quality front end for the business.
- Manage practical SEO improvement across the website, including keyword-led content planning, metadata, page structure, internal linking, technical hygiene and coordination with external specialists, with a focus on improving discoverability, relevant traffic and inbound enquiry quality.
- Use analytics, testing and user insight to identify and implement improvements to website experience and conversion.
- Implement BKL’s new brand identity consistently across the website and other digital touchpoints.
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Social media and partner support
- Manage BKL’s social media approach and publishing calendar within the wider marketing plan.
- Provide practical guidance, content support and channel insight to improve the quality and consistency of partner activity.
- Monitor social performance and use insight to refine the approach.
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Campaign and content delivery
- Work in partnership with Marketing Managers and campaign leads to own the critical social and web content approach supporting BKL’s growth initiatives.
- Turn agreed campaign plans into coordinated digital journeys across web, social media and email.
- Coordinate publishing schedules, content requirements, calls to action and digital promotion.
- Build SEO into campaign and content briefs so priority pages, insight articles and digital journeys are structured around relevant client search intent as well as BKL’s brand and commercial messaging.
- Ensure content is accurate, on-brand, audience-focused and delivered to agreed timescales.
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AI-enabled digital marketing
- Use and self-create AI-enabled digital marketing methods to improve content quality, generate insight and multiply the impact of digital activity.
- Apply AI to research, drafting, optimisation, reporting and workflow efficiency within BKL’s data governance and confidentiality requirements.
- Keep abreast of relevant developments and recommend proportionate improvements to tools and processes.
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HubSpot and marketing operations
- Operate and continuously improve the HubSpot marketing platform to support client experience, events, external communications, inbound leads and marketing automation.
- Maintain appropriate segmentation, workflows, templates, data standards and reporting within HubSpot.
- Work with the Digital team to support effective integration between HubSpot and BKL’s CRM platform.
- Identify and resolve operational issues, escalating platform, data or integration decisions where required.
- Build and send customer experience surveys at appropriate points in the client journey, collating feedback and providing partners with clear, practical insight to support service improvement and relationship management.
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Lead management
- Oversee the lead management process from website enquiry through to activation by the appropriate partner or team.
- Maintain clear processes for lead capture, initial qualification, routing, follow-up and status tracking.
- Monitor response times, progression and conversion, working with stakeholders to address gaps in follow-up.
- Provide clear reporting and insight on inbound lead performance.
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Performance and ROI
- Build and maintain a KPI dashboard showing the impact and return on investment of digital marketing initiatives.
- Report on website, social, email, campaign and lead performance using agreed definitions and measures.
- Provide practical insight on what is working, what requires improvement and where activity should be adjusted.
- Support the Director of Marketing & Communications with evidence for prioritisation and investment decisions.
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Projects and supplier management
- Manage day-to-day relationships and delivery with relevant digital agencies, suppliers and freelancers, including Hype.
- Own special and strategic projects as required, within an agreed brief, scope, budget and governance framework.
- Work collaboratively across Marketing, Digital, Business Development and the wider business to deliver agreed outcomes.
You’ll Be Ideal for This Role If You Have:
Essential
- Proven experience in a digital marketing manager, with hands-on responsibility for delivery across multiple channels.
- Experience building, managing and improving websites, including practical SEO, content performance, user experience, conversion and coordination with specialist agencies or developers.
- Strong working knowledge of social media, digital content and campaign delivery.
- Practical experience of HubSpot or a comparable marketing automation platform, including workflows, segmentation, email and reporting.
- Confident and proven use of AI tools and building agents to improve marketing quality, insight and productivity.
- Ability to interpret performance data, build clear reporting and make evidence-based recommendations.
- Experience managing external agencies or technology partners.
- Strong stakeholder management and coaching skills, with the confidence to work effectively with senior client-facing professionals.
- Highly organised, able to coordinate multiple priorities and maintain an integrated delivery calendar.
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Desirable
- Experience in professional services, financial services or another expertise-led environment.
- Knowledge of CRM integration, digital lead management and marketing attribution.
- Familiarity with Generative Engine Optimisation and emerging approaches to LLM discoverability.
- Experience supporting the implementation of a new or refreshed brand identity.
- Experience using Power BI or another dashboard and visualisation tool.
Our Values
At BKL, we live by five core values:
- Think Big – Be curious, brave, and open to new ideas.
- In It Together – Collaborate, care, and build an inclusive culture.
- Take Pride – Strive for excellence and believe in your impact.
- Do the Right Thing – Act with integrity, honesty, and fairness.
- Enjoy It – Bring your whole self to work and have fun doing it.
Working With Us: Your Benefits, Wellbeing & Development
At BKL, we’re committed to creating a people-first workplace where everyone can thrive. We offer a carefully curated benefits package, wellbeing support, and meaningful development opportunities that empower you to grow your career.
Snapshot of our Benefits Package
We’ve designed a flexible, sustainable set of benefits to support your life at work and beyond:
- Private Medical Insurance (PMI) – including mental health cover, hospital treatment & 24/7 GP access
- Health Cash Plans – covering everyday costs like dental, optical & physiotherapy and an Employee Assistance Programme
- Pension scheme – helping you save for retirement in a tax-efficient way
- Group Life Assurance – peace of mind with financial protection for your loved ones
- Cashback & savings portal – discounts across hundreds of high-street and online retailers
- Cycle to Work Scheme – spread the cost of a new bike and accessories tax-free
- Electric Vehicle Scheme – sustainable transportation options that include roadside support and servicing
- Free Mortgage Advice – expert guidance for your home-buying journey
- Season Ticket Loan – support with travel expenses
- Enhanced Family Leave – generous leave policies for family-related needs
- Holiday Entitlement – generous entitlement which increases with promotion
Development & Growth
We don’t just offer jobs, we support careers:
- Clear development pathways and progression frameworks
- Professional qualifications support – including study time and funding
- Internal mentoring, coaching, and buddying schemes
- Leadership development programmes to help you grow with us
- Regular check-ins and performance conversations – driven by your goals, not just metrics
Compliance & Equal Opportunities
In addition to the responsibilities listed above, you will be required to undertake GDPR training in order to fully understand the regulations and ensure all work is carried out in a compliant manner.
As part of any recruitment process, BKL collects and processes personal data relating to job applicants. BKL is committed to being transparent about how it collects and uses that data and to meeting its data protection obligations.
BKL is an equal opportunities employer and positively encourages applications from suitably qualified candidates eligible to work in the UK.
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