Thomas Brown Recruitment
DIGITAL MARKETING MANAGER - EUROPE
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Please note: Applicants must already have the ongoing right to work in the UK. Sponsorship is not available for this position.
HYBRID WORKING - 1 DAY A WEEK IN LONDON
We are recruiting an experienced Digital Marketing Manager to take ownership of digital marketing activity across a substantial European operation.
This is a fantastic opportunity for an experienced digital marketer who combines strategic thinking with hands-on delivery and knows how to turn customer data, digital channels and technology into measurable commercial results.
With a particular focus on customer retention, reactivation and repeat purchase, you'll develop the European digital strategy, shape the omnichannel communications plan and lead a talented team of seven.
What you'll be doing
- Developing and delivering the digital marketing strategy across Europe
- Leading retention, reactivation and customer lifecycle activity
- Setting KPIs and using data to continually optimise performance
- Developing sophisticated omnichannel communications across web, email and social
- Overseeing digital activity across 12 websites and 11 languages
- Leading and developing a team of seven
- Driving segmentation, personalisation and audience targeting through CDP technology
- Supporting a major migration to Shopify Plus
- Managing the annual digital marketing budget
- Exploring how AI and new digital tools can improve efficiency and performance
- Working closely with Commercial, Sales, IT and international stakeholders
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What we're looking for
You'll ideally bring:
- 5+ years' experience within digital marketing, CRM, digital communications or content marketing
- 3–5 years' people management experience
- Strong experience of customer retention, CRM and lifecycle marketing
- Experience with CDP and marketing automation platforms
- Strong analytical capability and experience using tools such as Google Analytics, Tableau or Snowflake
- Experience working across multiple markets, ideally internationally
- A track record of leading cross-functional digital projects
- Experience of digital transformation and implementing new marketing technology
- Confidence working with senior stakeholders in a fast-paced, matrix organisation
- Experience with Shopify Plus or another major e-commerce platform migration would be a real advantage.
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What's on offer
Alongside a salary of £60,000 dependent on experience, the package includes an 8% employer pension contribution, private medical and dental insurance, life assurance, income protection, 25 days' holiday plus bank holidays, gym membership and additional wellbeing benefits.
Interested? If you're an experienced UK-based digital marketing leader looking for a genuinely international role with significant ownership and the opportunity to shape digital strategy across Europe, we'd love to hear from you. Please only apply if you already have the ongoing right to work in the UK. This position cannot provide visa sponsorship.
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