bet365
Digital Marketing Manager - Gaming
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We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers in 26 languages.
We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of growth opportunities, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our global worldwide.
Our focus on In-Play betting has solidified our market-leading position, featuring more than 1.38 million In-Play sporting events a year. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe (750,000), we handle over 6 million HTTP requests daily and process more than 1.5 million bets per hour at peak.
Job Description
As a Digital Marketing Manager - Gaming, you will partner with local teams to drive high impact, cost-effective Paid Media activity across key channels (Search, Social, App, Video). Sitting globally, the role will have oversight of multi-territory campaign delivery and lead cross-functional gaming initiatives to meet ambitious growth targets.
In this role, you will work globally, supporting regional teams in Gibraltar, Malta, US and Brazil to drive gaming growth. You will provide strategic oversight on campaign delivery across key channels, ensuring alignment with overarching business objectives and player values.
This cross-channel role will be pivotal in identifying and driving forward new Gaming marketing initiatives. Working cross-functionally with gaming CRM, product, development and design teams, this role will be a key point of contact that translate new game launches, product releases and promotional offers into effective campaigns that resonate with our audience.
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While you will not actively manage campaigns day-to-day, you must possess deep technical capability across paid search and paid social to effectively guide local teams, audit performance, and optimise delivery. You will also support the enhancement of the Company’s digital marketing function, working with key partners and internal development teams to drive continual improvement through technology and innovation.
You will be data-driven, hands-on and have a strong track record in delivering measurable growth across web and app KPIs. Experienced in leading Paid Media in a competitive category, you will have strong knowledge across marketing, analytics and technology solutions.
Qualifications
- Proven experience leading and influencing paid media strategy across web and app.
- Deep technical capability across paid search and paid social, enabling you to provide expert oversight and guidance on campaign delivery.
- Strong track record in delivering measurable growth.
- Extensive experience in Paid Media, with iGaming experience preferred.
- Ability to use data driven insights to quickly iterate and methodically improve results.
- Commercially minded, with the ability to translate marketing performance into business value.
- Proficient in data analysis, with advanced Excel skills.
- Strong knowledge of Google Analytics and MMPs such as AppsFlyer.
- Comfortable communicating effectively to stakeholders at varying levels of seniority.
- Pro-active and autonomous work ethic, thriving within a dynamic, global team environment.
Additional Information
- Strengthening gaming digital marketing strategy and delivery, supporting market-level implementation via cross-channel teams based out of Gibraltar, Malta, Brazil and US.
- Reviewing and guiding campaign delivery across paid search, app acquisition and social, ensuring local teams are optimising towards global business objectives.
- Acting as the liaison between digital and various gaming teams to drive forward new initiatives and bring them to life.
- Exploring new methods and enhance existing strategies to driving effective cross-sell from our large Sports customer base.
- Leveraging Analytics tools at disposable to identify and exploits cross-channel opportunities, pro-actively formulating cross-channel strategies to drive long-term growth of the gaming product.
- Contributing to paid media and analytics change initiatives, as part of global transformation projects.
- Supporting development of new practices, channel adoption and channel upskilling.
- Providing proactive insight and analysis to positively impact KPIs, defining clear hypotheses to identify new opportunities for the Company.
- Exploring new technologies, building business cases, and lead their global roll-out and adoption.
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