Adapt A Home UK
Digital Marketing Manager - Growth (SEO, GEO, PPC & Social)
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Company Description
Adapt A Home UK is dedicated to enhancing independence and comfort for individuals with limited mobility through a wide range of mobility aids and patient moving and handling equipment. The company provides high-quality disability equipment supported by no-obligation advice to help customers choose the most suitable solutions. Adapt A Home UK offers rapid, next-day installations to ensure timely support in home environments. In addition to permanent solutions, the company also provides wheelchairs, mobility scooters, and powerchairs for hire, enabling flexible access to mobility support.
Digital Marketing Manager — Growth (SEO, PPC & Social)
Department: Marketing
Reports to: Head of Marketing / CMO
Location: Brentford, London, On-site
Employment Type: Full-time
The Mission
We're not hiring a channel manager. We're hiring a growth owner - someone who can take our organic and paid engine from where it is today to 10X and build the team to sustain it.
You'll lead a team of SEO, PPC and Social Media specialists, but you'll be judged on one thing: outcomes. Traffic that converts. Pipeline that closes. Customer Acquisition Cost (CAC) that goes down while volume goes up.
What you will be responsible for
- 10X qualified traffic and lead volume with CAC/CPL held flat or improved
- A high-performing, accountable team - each specialist owns a number, not just a task list
- Compounding organic growth: rankings and organic revenue that keep climbing quarter over quarter
- Paid media that pays for itself: predictable, scalable ROAS across Google, Meta and LinkedIn
- A single source of truth for performance - leadership always knows what's working and why
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What You'll Own
Growth Strategy
- Set an aggressive, realistic growth roadmap across SEO, PPC and social - and defend it with data
- Reallocate budget and effort ruthlessly toward what's working; kill what isn't
- Identify the 1 - 2 big bets each quarter that move the growth number, not just the activity number
Team Leadership
- Lead and develop a team of SEO, PPC and Social Media specialists
- Set clear, number-based goals for each channel owner; hold the team to them
- Build and lead a team that can scale - hire, coach, and raise the bar as the function grows
Execution Oversight
- Direct SEO: technical health, content strategy and authority building that compounds over time
- Direct paid media: campaign strategy, testing velocity, and budget efficiency across platforms
- Direct social: organic + paid social that reinforces the funnel, not a vanity-metrics side project
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Reporting & Accountability
- Own a single growth dashboard leadership actually trusts (GA4, GSC, ad platforms, CRM)
- Report weekly on leading indicators, monthly on outcomes - no vanity metrics
- Turn data into decisions, not just decks
What We're Looking For
- 5+ years in digital marketing, with real ownership of SEO and paid media (not just execution - strategy and results)
- 3+ years leading a team, with a track record of people hitting aggressive targets under your direction
- A track record of driving step-change growth - not incremental, but multiples (2X, 5X, 10X) in a previous role
- Strong command of Google Ads, Meta Ads Manager, GA4, GSC and at least one SEO platform (Ahrefs/SEMrush)
- Comfortable owning a P&L-style budget and defending ROI to leadership
- Bias to action: tests things fast, kills what doesn't work, doubles down on what does
Nice to Have
- Experience in eCommerce, Healthcare Industry
- Experience scaling a marketing team from a small base
- Hands-on CRO experience (Optimizely, VWO, or similar)
What We Offer
- Competitive starting salary of £35,000 and post probation (6 months after) £38,000 per annum
- Real budget and autonomy - this role isn't asking permission, it's asking for results
Email your CVs to marketing@24-7healthcare.co.uk
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