Proactis
Digital Marketing Manager
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About Proactis
Proactis is a leading Source-to-Pay solution provider for mid-market, service-led industries. Its end-to-end modular platform enables customers to control spend, drive process efficiencies, and manage supply-chain risk through process digitisation and automation. Proactis empowers organisations to drive value through smarter digital strategies, delivering measurable impact across finance and procurement.
Job Purpose
The role of the Digital Marketing Manager is to plan and execute strategic, highly targeted paid and organic marketing campaigns designed to cement our position as the market leader for spend management solutions within mid-market, service-focussed organisations across our core regions.
The role will positively impact sales pipeline, by both contributing to the process of generating Sales Accepted Leads (SALs) as well as positively influencing existing sales opportunities. This will be achieved through the implementation and optimisation of marketing campaigns designed to generate quality campaign engagements (leads), from within our ICP, across a mixture of Paid (Search, Display, Social) activity and the optimisation of Organic channels for increased visibility and conversions.
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You will report into the Director of Marketing and work collaboratively within the Marketing function as well as Sales, Account Management and Business Development teams.
Key Responsibilities
- Develop and execute strategically aligned multi-channel marketing campaigns that elevate brand awareness, reinforce our credibility and drive quality engagement from within our Ideal Customer Profile across Paid & Organic channels to support pipeline growth.
- Analyse, manage and continuously refine/optimise user journeys and campaign activity to improve visibility, conversion rates and ROI.
- Budget Management & Channel Strategy – balancing spend and resource across the channel mix.
- Partner with internal subject matter experts and Sales teams to ensure campaign alignment and delivery of highly focussed, impactful programs to enhance pipeline and win rates.
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Skills/Qualifications/Experience
- 3+ years experience in B2B marketing, demand generation and paid media
- Proven track record of creating marketing programs that generate measurable pipeline and revenue impact
- Strong understanding of lead generation, funnel management, account-based marketing and campaign attribution
- Experience in optimising websites for search engine visibility (SEO) and the optimisation of users journeys for conversions (CRO)
- Competent with Paid Media platforms such as Google Adwords, Bing Ads and LinkedIn Campaign manager
- Familiar with CRM & Marketing Automation
- Familiar with SEO/Website Analytics platforms
Behaviours & Core Values
- Commercially focussed, able to work within budgets and optimise activity to yield best ROI
- Highly motivated and results-driven, able to prioritise and meet deadlines
- A strategic, growth focussed and analytical mindset
- Excellent written and verbal communication skills
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