DHL Express
Digital Marketing Manager - Marketing Technology
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Location: Colnbrook, Berkshire
Working Pattern: Full-Time, Office-Based (5 Days Per Week)
Connect Data. Drive Growth. Shape the Future of Digital Marketing Across Europe.
At DHL Express, we're not just the world's leading international express logistics provider. We're a business powered by innovation, technology, and customer obsession.
We're looking for an experienced Digital Marketing Manager - Marketing Technology to join our European Marketing team and play a pivotal role in transforming how we measure, optimise, and accelerate digital performance across multiple European markets.
This is a 100% office-based role located in Colnbrook, providing a highly collaborative environment where you'll work closely with senior stakeholders, country marketing teams, IT specialists, and digital experts from across Europe. The nature of the role requires regular face-to-face interaction, real-time problem-solving, and close partnership with colleagues to continuously enhance our digital marketing capability.
If you're passionate about digital analytics, marketing technology, data-driven decision-making, and turning complex data into meaningful business outcomes, this is your opportunity to make a significant impact at scale.
Working closely with the Head of Digital Marketing for the UK & Europe, you'll help establish a centre of excellence for digital measurement, reporting, and optimisation, supporting both global and local digital initiatives that drive customer acquisition, lead generation, and revenue growth.
What You'll Be Doing
As our Martech Digital Marketing Manager, you'll be responsible for building and evolving a best-in-class measurement framework across Europe, helping us understand the true impact of our digital marketing investment.
You'll:
- Develop and implement a unified measurement strategy across multiple European markets.
- Establish robust conversion tracking frameworks across digital sales, lead generation, retail, and customer service channels.
- Create insightful dashboards and reporting solutions using Power BI, Looker Studio, and other data visualisation tools.
- Analyse large datasets from websites, paid media, CRM platforms, finance systems, and customer touchpoints to identify opportunities for growth.
- Measure and optimise key marketing performance metrics including ROAS, CPC, CPL, and conversion rates.
- Provide actionable recommendations that improve marketing effectiveness and customer acquisition performance.
- Work closely with country marketing teams to improve digital measurement maturity and capability across Europe.
- Support website enhancement projects, including requirements gathering, testing, deployment, and post-launch measurement validation.
- Ensure GDPR compliance and data governance standards are maintained across all marketing technologies and tracking implementations.
- Act as a trusted advisor to stakeholders, helping them make smarter decisions through data and insights.
- Identify opportunities to leverage marketing automation and audience segmentation to enhance customer experience and drive revenue growth.
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What We're Looking For
We're seeking an analytical and commercially-minded digital marketing professional who thrives at the intersection of technology, data, and marketing.
Essential Experience
- 6+ years' experience in marketing analytics, digital measurement, Martech, or a related discipline.
- Strong hands-on experience with Google Analytics and/or Adobe Analytics.
- Experience with Google Tag Manager and/or Adobe Launch.
- Experience working with conversion tracking and attribution frameworks.
- Strong understanding of digital marketing, lead generation, and performance marketing.
- Experience creating dashboards and reports in Power BI, Looker Studio, or similar platforms.
- Hands-on experience with Data Layer design and extraction.
- Experience working with CMS and CRM platforms.
- Familiarity with Consent Management Platforms and privacy-compliant data collection practices.
Technical Skills
- JavaScript knowledge and experience working with website tracking implementations.
- HTML and CSS proficiency.
- Basic knowledge of SQL and/or Python.
- Experience with marketing automation platforms such as Marketo or Dynamics 365.
- Strong data analysis and problem-solving skills.
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Personal Attributes
You'll be someone who:
- Enjoys solving complex business challenges through data.
- Can translate technical concepts into meaningful business insights.
- Influences and engages stakeholders at all levels.
- Thrives in a fast-paced international environment.
- Is proactive, curious, and continuously looking for ways to improve.
- Balances attention to detail with commercial impact.
- Delivers high-quality work and consistently meets deadlines.
What Makes This Opportunity Unique?
You'll collaborate with senior leaders and specialist teams across Europe, including Marketing, Sales, IT, Finance, Legal, Customer Service, and Global Digital Marketing.
This role offers a rare opportunity to influence digital marketing performance at a continental level while helping shape the future of DHL Express' marketing technology landscape.
Whether you're improving measurement frameworks, uncovering new growth opportunities, or enabling smarter investment decisions, your work will make a visible and lasting impact.
What You'll Bring
- Bachelor's degree in Marketing, Business, Statistics, or a related field.
- Professional certifications in Web Analytics, Google Ads, SEO, or related disciplines are advantageous.
- User Experience qualifications are desirable but not essential.
- Fluent English communication skills; additional European languages would be beneficial.
Why DHL Express?
At DHL Express, our people are our greatest asset. We invest in developing talent, encourage innovation, and provide opportunities to work on projects that have genuine global impact.
Join us and become part of a team that is transforming digital marketing across one of the world's most recognised and respected brands.
DHL Express. Connecting People. Improving Lives.
Ready to take digital measurement, analytics, and marketing technology to the next level across Europe? Apply today.
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