Compass Associates
Digital Marketing Manager - Multi-site Healthcare
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Digital Marketing Manager - Multi-site Healthcare
£40,000 - £65,000 (depending on experience) + Company Benefits
Slough, Berkshire | Full-time | Permanent
Are you a digitally focused marketer with strong content, social media and online marketing experience, looking to join a growing private healthcare organisation and play a key role in developing its digital presence and patient acquisition strategy?
Compass Associates are exclusively partnering with an ambitious private healthcare organisation to appoint a Digital Marketer. This is an exciting opportunity for a hands-on digital marketing professional to take ownership of day-to-day digital activity across the organisation and support its continued growth.
The successful candidate will have a strong understanding of modern digital marketing and will be comfortable using AI tools and emerging technologies to improve content creation, campaign performance, efficiency and customer engagement.
The Opportunity
This is a predominantly digital marketing role, with responsibility for planning, creating, managing and improving online marketing activity across a range of channels. You will play an important role in increasing brand awareness, generating high-quality patient enquiries and improving engagement across the organisation's digital platforms.
Working closely with management and operational teams, you will have the opportunity to shape and deliver digital campaigns from initial concept through to execution and performance analysis. A key element of the role will be ensuring the organisation remains at the forefront of digital marketing, including identifying and implementing appropriate AI tools and technologies to enhance marketing activity, content production and campaign performance.
This is a hands-on position that will suit someone who is creative, commercially aware and comfortable taking ownership of projects from start to finish.
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Key Responsibilities
- Manage the day-to-day digital marketing activity across relevant online platforms.
- Develop and implement digital marketing campaigns aligned with wider business and growth objectives.
- Create, schedule and publish engaging content across social media, websites, email and other digital channels.
- Develop and maintain website content, ensuring information is accurate, engaging, relevant and optimised for search.
- Support SEO activity, including content development, keyword optimisation and improving online visibility.
- Assist with the management and optimisation of paid digital advertising campaigns, including Google Ads and paid social.
- Develop engaging patient-facing content across social media, websites, email and other digital channels.
- Monitor digital engagement, website traffic, enquiries, conversions and wider campaign performance.
- Produce regular marketing reports and use data and insight to identify opportunities for improvement.
- Work closely with management and operational teams to ensure digital activity supports business priorities.
- Support practice promotions, campaigns, recruitment marketing and wider brand initiatives where required.
- Ensure all digital content and marketing materials are professional, accurate, compliant and aligned with the organisation's brand.
- Research and implement appropriate AI tools to improve marketing efficiency, content creation, personalisation and campaign performance.
- Use AI effectively to support content ideation, copywriting, research, audience analysis, campaign development and digital optimisation.
- Stay up to date with developments in AI, digital marketing platforms, search behaviour and emerging technologies.
- Identify new digital channels, technologies and opportunities that could improve patient acquisition and engagement.
- Continuously test, measure and optimise digital activity to improve performance and return on marketing investment.
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Essential Experience
- Previous experience within a digital marketing, content marketing or online marketing role.
- Strong understanding of digital marketing channels, including social media, websites, email marketing, SEO and paid advertising.
- Demonstrable experience creating engaging digital content for different audiences.
- Strong written communication skills with the ability to produce clear, engaging and professional copy.
- Experience using digital marketing platforms, content management systems and reporting tools.
- Good understanding of website performance, online visibility and digital customer journeys.
- Strong analytical skills, with the ability to interpret marketing data and use insight to improve performance.
- Highly organised, with the ability to manage multiple projects, campaigns and deadlines.
- A creative and commercially minded approach to digital marketing.
- Strong understanding of AI within digital marketing and experience using AI tools to improve marketing activity, content creation and efficiency.
- A proactive approach to identifying new digital trends, tools and opportunities.
- Excellent attention to detail and a strong understanding of brand consistency.
- Experience within healthcare, dental, retail, consumer services or a multi-site organisation would be advantageous but is not essential.
Location
Slough with occasional national travel
For a confidential discussion or to apply, please contact Tom Fitch at Compass Associates on 02393 874295 or tfitch@compassltd.co.uk.
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