Tribal Recruitment - The UK's Leading Digital & R2R Recruiters
Digital Marketing Manager - Music
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Digital Marketing Manager (Social & Search) - MUSIC
đź“Ť London (Hybrid)
🎵 Music / Events
đź’° Up to ÂŁ54,000
About Us
We are a leading record label working with a diverse roster of artists across pop, electronic, hip-hop, and alternative music. We combine culture, creativity, and data to build global fanbases and deliver impactful campaigns.
The Role
We’re looking for a Digital Marketing Manager to lead paid and organic digital campaigns across social and search. You’ll play a key role in driving streams, fan engagement, and audience growth for our artists.
This role blends performance marketing with music culture — ideal for someone who understands both platforms and fan behaviour.
Key Responsibilities
- Plan and execute digital marketing campaigns across social (Meta, TikTok, YouTube) and search (Google Ads, YouTube)
- Manage paid media campaigns to drive streams, video views, and fan acquisition
- Collaborate with artist teams to develop campaign strategies for releases
- Oversee organic and paid social alignment for launches and always-on activity
- Analyse campaign performance and optimise based on data and insights
- Manage budgets, pacing, and forecasting across multiple artist campaigns
- Work closely with creative teams on content strategy and ad assets
- Stay on top of platform trends, music culture, and emerging channels
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Requirements
- 3–5 years’ experience in digital marketing, paid media, or performance marketing
- Strong hands-on experience with Meta Ads, TikTok Ads, and Google/YouTube Ads
- Experience running campaigns focused on engagement, video views, or streaming
- Strong understanding of social platforms and audience behaviour
- Ability to balance creative thinking with data-driven decision making
- Highly organised with experience managing multiple campaigns simultaneously
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Nice to Have
- Experience in music, entertainment, or media
- Understanding of streaming platforms (Spotify, Apple Music, YouTube)
- Experience working with artists, talent, or cultural brands
- Familiarity with influencer or creator-led campaigns
Working Setup
- Full-time role
- Hybrid working (typically 3 days in office, 2 days remote)
Salary
Up to ÂŁ50,000 depending on experience
What You’ll Get
- Opportunity to work with globally recognised artists
- Fast-paced, creative industry environment
- Strong collaboration across marketing, A&R, and creative teams
- Career growth within a leading record label
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