General Responsibilities

• Own the digital customer acquisition strategy and a growing customer base via Paid Social Channels, SEO, PPC Channels, Affiliates, Digital Partners and Display
• Work closely with the CRM team to support retention strategies and to define effective targeting for acquisition
• Lead digital planning sessions with external agencies to support trading plan and achieve marketing objectives.
• Work with ecommerce team to ensure digital marketing channels are reflective of trading needs.
• Work with the studio/creative team to ensure that the content for paid digital channels aligns with Channels best in practice
• Be a key contributor to the Digital Communication Strategy working closely with Marketing to ensure Acquisition needs are met.
• Manage the Search, Paid Social and Display agencies to ensure campaigns are on track; hold weekly meetings to ensure improvements and actions drive incremental sales, improve ROI and reflect latest trends in industry.
• Manage Affiliates in house
• Be responsible for defining and executing the Organic Social strategy working closely with the creative team to roll out engaging content across channels and that the community is managed effectively.
• Develop and oversee the influencer and KOL strategy through Affiliates and Organic Social channels working with regional marketing leads to execute.
• Day to day management of all aspects of campaign development.
• Integrate an A/B testing strategy across channels
• Identify opportunities to drive performance and build business cases if further investment is needed
• Work with Brand Marketing to develop digital partnerships to drive brand awareness and conversion.
• Ensure all campaigns are tagged for effective reporting
• Support Retail to drive footfall and in store conversions
• Weekly and monthly reporting on activity, KPIs and budget
• Support retail store openings with Google my business location set up
• Feed management optimization for Meta, TikTok, PPC and Organic Search
• Budget management
• Awareness of digital multichannel marketing trends and what the competition is doing in the space.

Candidate Profile

• Strong numerical skills and commercial acumen.
• Possess a strong track record of success in digital customer acquisition and retention via paid channels
• Well-versed in most if, not all forms of digital channels, demonstrating strong analytical skills.
• Have experience in managing and optimising budgets effectively to meet key objectives to deadlines and budget.
• Strong understanding of what best in class creative and format looks like
• Experienced in driving traffic to converting pages by providing a brief and feedback to the ecommerce team.
• You will have some experience in managing the digital landscape of a brand including monitoring and management of online marketing policies internally and externally.
• Have strong reporting skills and confidence to present cases to support your decisions and future strategies.
• Strong communication and relationship building skills

What We Offer

• Being part of a diverse working environment of people who we learn from every day
• The chance to train and develop your skills in a fast-working environment
• Competitive benefits package:
  • Physical wellbeing: Private medical insurance covering pre-existing medical conditions and the ability to add family members, an online GP app with 24/7 appointments, available within 24 hours, and cycle scheme participation for tax-exempt bike and/or accessories purchase.
  • Financial wellbeing: Company pension scheme.
  • Lifestyle: Orlebar Brown and CHANEL product discounts and employee-only sales.
  • Employee Recognition: Service award incentives, 1-week office closure in August to practice what we preach (paid leave and separate from 25 days annual leave plus UK public holidays).

It’s never just a job at Orlebar Brown. It’s a way of life. We live and breathe our brand values – Tailored, Vibrant and Brave. Our team define who we are and how we get the job done.

At Orlebar Brown, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to Orlebar Brown.

Direct applications only. Recruitment agencies – thanks for reading – but we’ve got this one covered!