Liberty Hive
Digital Marketing Manager
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Digital Marketing Manager — Live Events & Entertainment
£38K - £45K
London Office / 3 days in the office and 2 days remote working
We are looking on behalf of our client, a leading producer and curator of live spoken word and entertainment events, bringing some of the biggest names in culture and entertainment to audiences around the world. This is a confidential search and we're not able to disclose the client's name at this stage, but can share full details with suitable candidates once we've had an initial conversation.
Our client has built a reputation as a partner of choice for talent, publishers and agents both in the UK and internationally, with a programming line-up spanning major arena and theatre tours through to online conversations with some of the world's most recognised authors, actors and public figures. They operate across the UK, Europe, the USA, Canada and New Zealand.
A Culture of Equality and Creativity
Our client's culture is central to why people join, stay and thrive there. They are dedicated to continuous improvement and self-reflection, with strong commitments to inclusion, the environment and sustainability, and employee wellbeing. They strive to create a working environment that promotes equity, diversity, inclusion and a sense of belonging, where everyone feels empowered to bring their full, authentic selves to work in a creative and safe space. The team is made up of passionate, ambitious people from across the creative industries who believe a great idea can come from anywhere and anyone.
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The Role
As Digital Marketing Manager, you will manage, plan and optimise paid digital marketing across our client's group of brands. You will lead the paid digital channels, providing insights and recommendations to optimise efficiency and ROI. This role reports to the Head of Marketing.
Main Duties
- Plan and optimise paid digital campaigns across channels, predominantly Meta and Google, to reach ticket sales targets.
- Own multi-million-pound annual digital marketing budgets, allocating spend across channels to maximise ROI.
- Make recommendations for content capture and the best assets for ads.
- Audit targeting and audiences across accounts to inform strategy moving forward.
- Contribute to developing and implementing a digital marketing strategy for American and European markets.
- Ensure accurate tracking, attribution and measurement across all paid digital activity.
- Analyse web traffic to find opportunities for improving audience segmentation and campaign targeting.
- Analyse campaign performance alongside daily and weekly ticket sales to provide insights and recommendations for continuous improvement.
- Measure and report on campaign results to producers of tours being promoted.
- Share results and strategy effectiveness with the MD and Head of Marketing, drawing insights and recommendations for improved performance.
- Identify and inform digital marketing opportunities in weekly marketing and producer meetings.
- Identify, test and implement innovative ad formats to reach targets and optimise growth.
- Collaborate with marketing, ticketing and producer teams to align strategies and measure holistic campaign effectiveness.
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Essential Skills
- Expert knowledge of digital practices across paid social and PPC.
- Deep experience working with Meta Ads Manager.
- Familiarity with Google Analytics 4 and related reporting.
- Highly developed analytical and planning skills.
- Strong experience in budget management to maximise efficiency and lower CPAs.
- Familiarity with A/B testing methodologies and execution.
- Thorough approach to reporting, from manual data capture where necessary to automated reporting formats.
What's on Offer
- Salary £38,000 to £45,000, depending on experience.
- 25 days annual leave.
- Bonus leave: a Mental Wellbeing Day and a day off in the month of your birthday.
- £120 per quarter employee wellbeing allowance.
- Access to private healthcare (following one year's service).
- Access to free counselling and mental wellbeing services through the Employee Assistance Programme.
- 4% pension contribution.
- Life assurance of 4 x base salary.
- Annual season ticket loan.
- Bike to work scheme.
- Complimentary tickets to shows and events, plus access to free books.
The office is based in Farringdon, London, with the option to work from home up to 40% of the time.
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