Blu Digital
Digital Marketing Manager - Up to £50,000 - Fashion
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My client is seeking a Marketing Manager to lead global marketing and brand strategy, owning how the brand shows up across every customer touchpoint. This is a broad, commercially focused role suited to a strong brand marketer who can balance creativity with commercial impact in a fast-paced, design-led environment.
You’ll be responsible for shaping and delivering integrated 360 marketing campaigns across content, CRM, email, organic social and digital channels, ensuring consistent and compelling brand storytelling across all touchpoints. A key focus will be translating product, seasonal and commercial priorities into culturally relevant campaigns that build long-term brand equity and strengthen brand perception.
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Responsibilities:
- Lead global marketing and brand strategy.
- Shape and deliver integrated 360 marketing campaigns across various channels.
- Ensure consistent and compelling brand storytelling.
- Translate product, seasonal and commercial priorities into culturally relevant campaigns.
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Requirements:
- Experience in a senior marketing role within fashion, luxury, or premium consumer brands.
- Strong background in integrated campaign delivery and brand storytelling.
- Confidence across content, CRM, email, social, and digital marketing.
- Good understanding of paid media, SEO, and SEM.
- Strong commercial awareness and analytical ability.
- Experience working in fast-paced, entrepreneurial environments.
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