Genesis DigiTech
Digital Marketing Manager
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Company Description
Genesis DigiTech is a UK-based technology and digital solutions provider specialising in AI-driven innovation, cloud services, digital transformation, and end-to-end IT solutions for modern businesses. The company delivers secure, scalable, and future-ready digital ecosystems through services such as Digital Marketing, SEO, PPC, Website and Application Development, Cloud Services, Managed IT, Cybersecurity, IoT Integration, Data Analytics, and Automation. With a strong focus on performance, security, and user experience, Genesis DigiTech designs and implements intelligent solutions that enhance operational efficiency and support long-term business growth. Its digital marketing and development teams create measurable online visibility and high-quality web and mobile experiences tailored to client needs. Guided by a mission to combine AI, data intelligence, and cloud-first strategies, Genesis DigiTech helps organisations—from local UK businesses to global enterprises—transform operations and accelerate digital innovation.
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Role Description
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This full-time, on-site Digital Marketing Manager role is based in Peterborough. The Digital Marketing Manager will plan, execute, and optimise multi-channel digital campaigns across SEO, social media, email, and paid advertising to drive brand awareness and qualified leads. The role includes managing social media presence, overseeing content calendars, and collaborating with design and development teams to support campaigns and website initiatives. The manager will track and analyse campaign performance using web analytics tools, prepare regular reports, and recommend data-driven improvements. Day-to-day responsibilities also include budget management, coordinating with internal stakeholders, maintaining brand consistency, and staying up to date with digital marketing trends and best practices.
Qualifications
- Strong Digital Marketing and Marketing skills, with experience managing integrated campaigns across multiple channels.
- Proficiency in Social Media Marketing for brand building, audience engagement, and community management.
- Experience in Lead Generation, including planning and optimising campaigns to grow qualified pipelines.
- Ability to use Web Analytics tools (e.g., Google Analytics, marketing dashboards) to track performance and guide strategy.
- Experience with SEO, PPC, and content marketing is highly beneficial.
- Solid understanding of marketing funnels, customer journeys, and conversion optimisation.
- Strong analytical, communication, and stakeholder management skills, with the ability to present insights clearly.
- Proven experience in a digital marketing management or similar role within a tech, SaaS, or digital agency environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Ability to work on-site in Peterborough and collaborate effectively in a cross-functional team environment.
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