Paid search and Google Ad Grants

• Support the day-to-day running of paid search, including stewardship of the Google Ad Grants account.
• Carry out keyword research and support the development of ad copy.
• Help maintain account hygiene, including quality scores, policy compliance, and negative keyword lists.
• Update landing page suggestions by monitoring search behaviour and user journeys.
• Report performance and support the Digital Marketing Manager in identifying where paid budget may be needed.

Content development and digital storytelling

• Develop and adapt copy for digital channels, including multiple creative variants for paid social, paid search ads, and email campaigns.
• Translate campaign objectives and audience insight into clear, compelling digital stories that drive action.
• Create visual assets using existing templates on Canva, adapting creative for different channels and formats.
• Work with colleagues in Brand, Communications, and Digital Engagement to make sure content is on brand, accessible, audience-led, channel-specific, and aligned with the key messages.
• Test and refine messaging, formats, and creative approaches, using performance data to improve storytelling over time.

Digital analytics, tracking, and reporting

• Maintain accurate tracking and help translate performance data into useful insights.
• Support GA4 and Google Tag Manager implementation, including event checks and UTM standards.
• Produce regular dashboards for channel and campaign performance.
• Run analysis on paid, email, and search results and share learning with colleagues.
• Help maintain documentation for tracking, naming conventions, and data processes.
• Support the development of an aligned organic, paid AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) search strategy.

Stakeholder engagement

• Work collaboratively with colleagues to understand needs and deliver digital activity that supports their objectives.
• Support intake of briefs and help shape them into clear, deliverable digital requests.
• Keep colleagues updated on progress and manage expectations around timelines.
• Share learning after campaigns to build confidence and understanding across teams.

Agency and supplier liaison

• Help manage relationships with agencies and partners.
• Prepare briefs and supply assets, copy, and information on time.
• Track deliverables and timelines, escalating risks early.
• Support quality checks on creative, copy, and landing pages before launch.

Budget and administration

• Support the Digital Marketing Manager in smooth financial management.
• Track purchase orders, invoices, and accruals.
• Manage paid social media budget for campaigns.
• Help monitor spend against budgets for paid campaigns.

Testing and innovation

• Stay up to date with digital marketing and sector trends, proactively suggesting new channels and tactics.
• Championing a culture of learning, measuring, and improvement.
• Support and guide colleagues on digital best practice.

Person Specification

Knowledge and Experience

• Experience in running successful paid social, paid search, and email marketing activity from planning to set-up to optimisation, to reporting, either inhouse or via an agency.
• Working knowledge of Google Ads or Google Ad Grants and an interest in improving performance.
• Experience using an email platform for building, testing, and sending emails.
• Good understanding of GA4 and Google Tag Manager, or a willingness to learn.
• Experience working with multiple stakeholders or clients with different needs.
• Desirable: experience within a charity, supporting fundraising and engagement initiatives.

Skills and Abilities

• Confident using digital platforms and keen to build deeper expertise over time.
• Strong attention to detail, particularly in QA, data accuracy, and copy checking.
• Comfortable handling numbers and drawing out insights.
• Strong storytelling and writing skills for digital, including copy for ads and emails that drive action.
• Good organisational skills, able to manage several tasks with support when needed.
• Positive, proactive approach, with a willingness to test new ideas and share learning.
• Collaborative, kind, and adaptable when working with colleagues and partners.
• Commitment to accessibility, safeguarding, and inclusive practices.