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Digital Marketing Officer
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Digital Marketing Officer - temp to perm - Hertfordshire
£25p/h + immediate start + min 6-month temporary assignment with a view to a permanent role + 3 days WFH/2 days Office based + collaborative & friendly global pharmaceuticals environment
We are looking to engage with a Digital Marketing Officer to help a hugely innovative and exciting global pharmaceutical organisation drive their digital marketing strategy.
Digital Marketing Officer remit:
- Responsible for planning, delivering and optimising digital marketing campaigns, customer engagement and omnichannel activities.
- Work closely with brand teams, customer facing teams and cross functional stakeholders.
- Own the delivery of digital campaigns, customer engagement activities and digital platforms that enhance customer experience and improve engagement.
- Provide digital expertise, recommendations and constructive challenge to support engagement planning and decision making, ensuring activities are insight led, compliant and aligned with customer and business needs.
- Lead the execution, deployment and optimisation of digital activities across email, websites, analytics, CRM, webinars and other customer engagement platforms.
- Monitor campaign performance, customer engagement and channel effectiveness, providing recommendations for optimisation and continuous improvement.
- Use customer and campaign insights to provide recommendations that improve customer experience, engagement and business outcomes.
- Manage relationships with third party digital suppliers & agencies.
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Digital Marketing Officer profile:
- Degree or professional qualification in marketing, digital marketing, communications or a related discipline (e.g. CIM, IDM or equivalent).
- Significant experience in digital marketing, digital engagement or a related role, with a proven track record of delivering digital campaigns, customer engagement activities and platform management.
- Understanding of digital marketing channels and customer engagement approaches, including email, web, search, social and marketing automation.
- Experience within pharmaceutical, healthcare or other regulated industries.
- Understanding of customer engagement, omnichannel and customer journey planning.
- Experience with Veeva, Salesforce, SFMC, Sitecore or similar CMS platforms.
- Knowledge of customer segmentation, personalisation and customer experience principles.
- Understanding of ABPI, PAGB or relevant compliance frameworks.
- Awareness of AI enabled tools and emerging digital technologies.
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This temp-perm Digital Marketing Officer role is an exciting opportunity to work in a small close-knit team within a global organisation, with a strong possibility of the assignment developing into a permanent role. If the above looks of interest, then please send us your CV and one of our consultants will be in touch.
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