The successful candidate will bring experience in multi-channel campaign delivery with a strong focus on paid digital advertising, audience segmentation and CRM driven engagement. Experience of LinkedIn campaign management, email journeys, and performance optimisation would be particularly valuable.

Department Overview

This role sits within the Campaigns and Brand team, part of the Communications and Reputation Centre of Excellence within External Relations.

Role Summary

The Digital Marketing Officer will support the team in the co-ordination of both traditional and digital campaigns, managing and executing the delivery of appropriate assets, copy and designs and securing all necessary approvals. Working with both internal and external agencies and teams across the University, the post holder will ensure campaigns are launched on time and within budget. They will also monitor campaign performance, using digital marketing data and insights to optimise activity and improve campaign effectiveness.

The post holder will enjoy working within a busy, creative and fast-paced team. This role would be suited to someone with experience in running concurrent campaigns who understand how a multi-channel campaign works. The post-holder will have a good understanding of digital marketing targeting techniques, web and paid media. The post-holder will have excellent communication skills and be adept at managing projects in an organised, collaborative way.

Main Duties

• Support the planning, coordination and delivery of integrated marketing campaigns that support the University's strategic objectives and enhance the global profile of its research
• Deliver multi-channel campaigns across paid social, search, display, email, social media, events and other digital and offline channels
• Work with media and digital agencies to plan, implement and optimise paid media activity, ensuring effective audience targeting and strong performance outcomes
• Manage CRM activity including audience segmentation, automated journeys, engagement workflows and lifecycle communications
• Monitor, analyse and report on campaign performance across paid media and CRM channels, using insight to optimise activity and maximise return on investment
• Produce clear campaign reports and actionable recommendations for stakeholders
• Write and edit compelling content for a range of channels, including paid advertising, email, social media, landing pages and other campaign assets
• Support content and creative development, producing briefs and ensuring outputs align with audience insight, campaign objectives and brand standards
• Coordinate campaign delivery across internal stakeholders, agencies and suppliers, managing timelines, approvals and asset production
• Maintain and optimise campaign landing pages and web content through the CMS, applying SEO best practice where appropriate
• Administer campaign budgets, including purchase orders, expenditure tracking and financial reporting
• Work collaboratively with research communications, social media and academic colleagues to ensure integrated delivery, consistent messaging, and compliance with University brand and reputation standards

Core Competencies/Transferable Skills

Working at this level you will be able to develop and demonstrate the following core competencies/ transferable skills and will be expected to be flexible as required in supporting their department and wider University.

Person Specification

• Degree level education or equivalent experience
• Experience delivering multi-channel marketing campaigns with a strong focus on paid media and CRM
• Practical experience of managing digital advertising campaigns across platforms such as LinkedIn, Meta, Google Ads or programmatic display
• Experience of CRM platforms and audience segmentation for campaign delivery
• Strong understanding of audience targeting, funnel-based marketing and campaign optimisation
• Experience interpreting analytics data to optimise performance and inform decision making
• Good project management skills with the ability to manage multiple campaigns simultaneously
• Experience working with agencies and coordinating external suppliers
• Proven copywriting skills across digital channels including paid ads, email and web content
• Strong understanding of how to translate complex information into accessible, audience focused communications
• Optimise digital content and landing pages for SEO performance
• Excellent organisational skills with high attention to detail
• Confident communicator with strong interpersonal skills and a collaborative approach
• Ability to work under pressure, prioritise effectively and deliver to deadlines
• Experience using CMS and CRM systems
• Strong numerical and analytical skills with confidence using campaign performance data
• Experience managing budgets and working with financial systems
• A proactive, solutions focused approach with the ability to work independently and as part of a team

Informal Enquiries

Tomas Badger, email: t.badger@bham.ac.uk

t.badger@bham.ac.uk

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Use of AI in Applications

We want to understand your genuine interest in the role and for the written elements of your application to accurately reflect your own communication style. Applications that rely too heavily on AI tools can appear generic and lack the detail we need to assess your skills and experience. Such applications will unlikely be progressed to interview.

We believe there is no such thing as a 'typical' member of University of Birmingham staff and that diversity in its many forms is a strength that underpins the exchange of ideas, innovation and debate at the heart of University life. We are committed to proactively addressing the barriers experienced by some groups in our community and are proud to hold Athena SWAN, Race Equality Charter and Disability Confident accreditations. We have an Equality Diversity and Inclusion Centre that focuses on continuously improving the University as a fair and inclusive place to work where everyone has the opportunity to succeed. We are also committed to sustainability, which is a key part of our strategy. You can find out more about our work to create a fairer university for everyone https://www.birmingham.ac.uk/about/equality-diversity-inclusion.