BenAstro Group
Digital Marketing & Performance Manager – Multi-Brand
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Digital Marketing & Performance Manager – Multi-Brand
BenAstro Group is Hiring
Location: Hayes, London, UK
Job Type: Full-Time
Salary: Depends on Experience
Working Pattern: Monday–Friday
Workplace: Office-based role
Department: Marketing & Business Development
Reports to: Managing Director / Group Management
About BenAstro Group
BenAstro Group is a growing group of businesses operating across multiple sectors. We are looking for an experienced, commercially focused Digital Marketing & Performance Manager to join our team at our Hayes office.
This is an office-based role with responsibility for managing and growing the digital presence of a portfolio of five businesses.
This is not simply a social media posting role.
The successful candidate will take ownership of our digital marketing strategy, paid advertising, lead generation, social media, content, CRM automation, SEO and performance reporting.
The primary objective is to turn our digital marketing activity into measurable enquiries, qualified leads, customers, and revenue.
Key Responsibilities
Digital Marketing Strategy
- Develop and implement digital marketing strategies for each business within the group.
- Create individual marketing plans, campaigns, and customer acquisition strategies for each brand.
- Develop monthly content and campaign calendars.
- Identify the most effective marketing channels for each business.
- Work closely with management to establish marketing budgets, targets, and priorities.
Paid Advertising & Lead Generation
Manage and optimise campaigns across:
- Meta Ads – Facebook and Instagram
- Google Ads
- LinkedIn advertising where appropriate
- TikTok advertising where appropriate
Responsibilities will include:
- Campaign creation and optimisation
- Audience research and targeting
- Retargeting campaigns
- A/B testing
- Keyword research
- Budget management
- Conversion tracking
- Lead-generation campaigns
- Landing-page optimisation
The successful candidate will be expected to continuously improve Cost Per Lead (CPL), Cost Per Acquisition (CPA), conversion rates, and Return on Advertising Spend (ROAS).
Social Media Management
Manage and develop the group’s presence across:
- TikTok
- YouTube
Responsibilities include:
- Planning and scheduling content
- Creating engaging campaigns
- Growing relevant audiences
- Monitoring comments and enquiries
- Developing Reels and short-form video strategies
- Maintaining consistent brand identity
- Analysing engagement and conversion performance
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Content Creation
Create or coordinate high-quality digital content including:
- Social media graphics
- Reels and short-form videos
- Promotional campaigns
- Advertisements
- Email campaigns
- Landing-page content
- Marketing brochures and digital materials
Strong working knowledge of Canva and video-editing platforms such as CapCut or Adobe tools is desirable.
CRM & Marketing Automation
Implement and manage lead-management systems using platforms such as GoHighLevel, HubSpot, or similar CRM systems.
Responsibilities include:
- Creating sales pipelines
- Lead capture and distribution
- Automated email campaigns
- SMS/WhatsApp follow-ups where appropriate
- Lead nurturing
- Appointment booking workflows
- Customer remarketing
- Tracking leads from initial enquiry through to conversion
The candidate should be able to help ensure that marketing leads are properly followed up rather than being lost after the initial enquiry.
SEO & Google Presence
- Manage and improve website SEO.
- Conduct keyword and competitor research.
- Optimise website pages and content.
- Manage Google Business Profiles where applicable.
- Monitor Google Search Console.
- Identify opportunities to improve organic search rankings and website traffic.
- Work with web developers where technical changes are required.
Analytics & Performance Reporting
Set up and maintain appropriate tracking using tools including:
- Google Analytics 4 (GA4)
- Google Tag Manager
- Meta Pixel
- Google Search Console
- Advertising platform conversion tracking
- CRM reporting
Provide management with a clear monthly performance dashboard for each business covering:
Marketing Spend → Leads → Qualified Leads → Appointments → Customers → Revenue → ROI
Reports should provide commercial insight and recommendations, rather than simply reporting followers, impressions, and likes.
Key Performance Indicators (KPIs)
Performance will be assessed against measurable outcomes including:
- Number of qualified leads generated
- Cost per lead
- Customer acquisition cost
- Lead-to-customer conversion rate
- Return on advertising spend
- Marketing-generated revenue
- Website conversion rate
- Organic search growth
- Social media engagement and audience growth
- Lead response and follow-up performance
- Achievement of agreed monthly campaign targets
Essential Skills & Experience
The ideal candidate should have demonstrable experience in several of the following areas:
- Digital marketing strategy
- Meta Ads Manager
- Google Ads
- Facebook and Instagram marketing
- TikTok and LinkedIn marketing
- Lead generation
- Google Analytics 4
- Google Tag Manager
- Meta Pixel and conversion tracking
- SEO
- CRM systems
- Marketing automation
- Landing pages and sales funnels
- Email marketing
- Canva
- Short-form video creation/editing
- Copywriting
- Performance reporting
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Experience with GoHighLevel, HubSpot, Semrush, Ahrefs, or similar platforms would be advantageous.
Candidate Profile
We are particularly interested in someone who is:
- Commercially minded and results-driven
- Comfortable managing multiple brands simultaneously
- Highly organised
- Creative but analytical
- Confident working independently
- Able to manage advertising budgets responsibly
- Strong at testing and improving campaigns
- Comfortable working directly with senior management
- Able to translate marketing data into commercial decisions
- Comfortable working in an office-based environment in Hayes
Experience
Ideally 3+ years’ hands-on digital marketing experience, including demonstrable experience managing paid advertising and lead-generation campaigns.
Agency or multi-brand experience would be particularly advantageous.
Important – Evidence of Previous Results
Candidates invited to interview may be asked to demonstrate previous campaign performance.
Examples may include:
- Advertising budgets managed
- Number of leads generated
- Cost per lead
- Conversion rates
- ROAS
- Landing pages/funnels created
- CRM automation implemented
- Examples of successful campaigns
We are looking for evidence of measurable commercial results rather than social media activity alone.
Interview Assessment
Shortlisted candidates may be given a practical marketing exercise.
For example:
“You have a £2,000 monthly advertising budget for one of our businesses. Prepare a 30-day strategy explaining how you would generate qualified leads and measure the return on investment.”
The candidate should be prepared to explain:
Target Audience → Offer → Advertising Channels → Campaign → Landing Page → Lead Capture → CRM Follow-Up → Conversion → Reporting
What We Offer
- Opportunity to manage marketing across a diverse portfolio of businesses
- Office-based role at our Hayes location
- Significant responsibility and autonomy
- Direct access to senior management
- Opportunity to build and improve the group’s marketing infrastructure
- Exposure to multiple industries and customer markets
- Opportunity for career progression as the portfolio grows
Our objective is simple: build a professional, measurable digital marketing operation that generates sustainable business growth.
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