LR Legal Recruitment
Digital Marketing Senior Executive
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Digital Marketing Senior Executive | London (EC2N) | up to £50k with hybrid working
An opportunity has arisen for a Digital Marketing Senior Executive to join an established international law firm, taking day-to-day ownership of its digital marketing activity and website development.
This is a hands-on, specialist role within the Marketing & Business Development team, offering responsibility for the digital roadmap, website optimisation, SEO, analytics and the delivery of digital projects. Working closely with senior stakeholders, international teams and external agencies, you will play a key role in enhancing the firm's online presence and digital performance.
Key Responsibilities
- Manage the firm's website through WordPress, overseeing content updates, user access, maintenance and ongoing development.
- Drive the digital marketing roadmap, coordinating projects, agencies, suppliers and internal stakeholders to ensure effective delivery.
- Lead SEO activity and website optimisation, improving content, metadata, user journeys and visibility across search engines and AI-driven discovery tools.
- Advise stakeholders on digital content best practice, supporting the development of engaging, effective online content.
- Analyse digital performance using GA4 and Looker Studio, producing reports and dashboards to identify opportunities for improvement.
- Support email marketing and social media activity, providing performance insights and recommendations.
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About You
You will have substantial digital marketing experience, including website management, SEO, project delivery and agency or supplier management. Experience within a law firm, would be advantageous.
You should also bring:
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- Experience with a CMS, ideally WordPress, alongside a strong understanding of digital content and search optimisation.
- Practical experience using GA4 and Looker Studio to analyse performance and recommend improvements.
- Confidence managing multiple projects and engaging stakeholders at all levels.
- An understanding of website governance, cookies, consent and data protection considerations.
- Experience with email marketing platforms and CRM systems; Vuture and InterAction knowledge would be beneficial.
- Excellent communication, organisation and prioritisation skills, with a proactive, hands-on approach.
- Basic HTML and CSS skills would be an advantage.
This is an excellent opportunity for a digitally focused marketing professional to take ownership of a varied role within an international legal environment.
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