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Digital Marketing Specialist
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Digital Marketing Specialist - CRM
Milton Keynes (Hybrid)
📍 Location: Tongwell, Milton Keynes (3 days office / 2 days home)
📅 Contract: Initial contract until 31st December 2026, expected to extend through to February 2028
💰 Pay Rate: £19.34 per hour PAYE (£35,200 equivalent)
⭐ Premium Rate: £22.15 per hour
🕒 Hours: Monday to Friday, 9:00am to 5:00pm (35 hours per week)
Join a Global Automotive Brand and Help Shape the Customer Journey
We're looking for a Digital Marketing Specialist - CRM to join a leading automotive organisation in Milton Keynes. This is an exciting opportunity for a CRM or Digital Marketing professional who enjoys combining creativity, customer insight, and data-driven decision-making to deliver impactful customer communications and marketing campaigns. You'll play a key role in managing targeted CRM activity that drives customer engagement, loyalty, lead generation, and sales performance across the customer lifecycle.
The Role
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- Deliver CRM campaigns from brief through to execution
- Create personalised customer communications and nurture journeys
- Support customer loyalty and rewards programmes
- Work closely with agencies and internal stakeholders
- Utilise customer insights and segmentation to drive targeted marketing activity
- Analyse campaign performance and identify optimisation opportunities
- Develop retention and engagement campaigns across multiple customer touchpoints
- Generate actionable insights to improve campaign effectiveness and commercial outcomes
What We're Looking For
- Experience within CRM, Digital Marketing, Lifecycle Marketing, Email Marketing, or Customer Communications
- Strong understanding of customer segmentation and personalised marketing
- Experience managing campaigns from planning through to execution and reporting
- Excellent communication and copywriting skills
- Strong analytical and data-driven mindset
- Ability to manage multiple stakeholders and projects simultaneously
- Experience working with agencies and cross-functional teams
- Knowledge of customer journey mapping, lead generation, and retention strategies
- Strong Microsoft Office skills, particularly Excel, PowerPoint, and Word
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What's on Offer?
- ✅ Hybrid working
- ✅ Long-term contract expected to run through to February 2028
- ✅ Free onsite parking
- ✅ Modern collaborative office environment
- ✅ Onsite café
- ✅ Equipment provided for hybrid working
- ✅ Exposure to sophisticated CRM and customer lifecycle marketing programmes
- ✅ Opportunity to work within a highly recognised automotive organisation
Interested? If you're passionate about delivering engaging customer experiences through CRM and data-driven marketing, we'd love to hear from you.
Apply now or contact me directly for more information.
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