Pathfinders Recruitment
Digital Marketing Specialist
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Freelance Digital Marketer
Fixed-term contract | London
We’re looking for a hands-on freelance digital marketer to support a portfolio of property spaces, venues, and services. This is a delivery-focused role spanning paid media, search, and analytics. You’ll run campaigns day to day, improve visibility across traditional and AI search, and help bring reporting from multiple venues into one clear view.
What you’ll be doing
Paid media
- Manage Google Search campaigns across venues and services, improving lead quality and cost efficiency.
- Build and optimise Meta campaigns, from audiences and setup through to ongoing performance.
- Run LinkedIn campaigns aimed at corporate and B2B audiences.
- Use campaign results to recommend creative variations and share insight with the creative team.
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Search and discoverability
- Implement SEO activity with the wider team, including content that attracts qualified enquiries.
- Act on recommendations from AI search tools to improve visibility in AI-driven search results.
Analytics and reporting
- Improve tagging and tracking across venue websites using GA4 and Google Tag Manager.
- Help combine performance data from multiple venues into a consistent report.
- Use AI and automation tools to make campaign, content, and reporting processes more efficient.
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What we’re looking for
- You’ll have practical experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, and Google Tag Manager.
- A good understanding of SEO best practice and content creation, and have a working knowledge of AEO and AI search visibility.
- You’ll also be comfortable moving between brands, audiences, and campaigns without losing sight of the detail.
- Experience across property, multi-brand portfolio would be particularly useful.
If you’re available for a fixed-term freelance role and enjoy being close to the work, get in touch!
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