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Digital Marketing Specialist
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Volunteer for a Startup Restoring Independence to Stroke and Injury Survivors! 🦾❤️
Powered Orthotics restores hand function to stroke and injury survivors through soft orthosis technology, breaking the cycle of isolation and rebuilding lives.
Millions of stroke, spinal cord injury, and trauma survivors worldwide live with severe upper-limb paralysis, stripping them of the ability to perform basic daily tasks like gripping a glass, cooking, or shaking a hand. Beyond the physical limitation, losing hand function triggers a devastating psychological cycle: the loss of independence breeds deep frustration and social isolation, which directly fuels depression and leaves survivors entirely dependent on caregivers. Without accessible, functional tools to regain physical autonomy, survivors often withdraw from society, trapping them in prolonged mental distress and social disconnection.
Powered Orthotics interrupts this isolation-depression cycle through MotionMate, a lightweight, soft hand orthosis designed to restore essential hand function and grip strength. By blending advanced soft robotics with human-centered design, MotionMate enables users to independently navigate daily activities, care for themselves, and re-engage with their communities. Restoring physical autonomy serves as a direct lever for improving mental health outcomes, empowering survivors to reclaim their dignity, self-reliance, and active involvement in the world around them.
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Role (Volunteer, unpaid): Marketing and Digital Content
Role Description
Mission Goal: Run clear digital campaigns and stakeholder ads to build awareness for MotionMate and help restore daily independence to over 75 million lives.
Company Digital Campaigns (5 hrs/wk)
- Focuses on creating clear, human-centered messages that connect clinics, suppliers, and users to our solution.
- Draft 1 targeted email campaign or social promotion per month reaching therapy centers and medical device suppliers (Sanitätshäuser).
- Rewrite 1 website page or guide per month to clearly explain how MotionMate provides daily hand assistance.
- Adjust messaging based on what resonates best with stroke survivors, caregivers, and medical partners.
- Impact: Drive a 15% increase in user inquiries and clinic sign-ups within 90 days.
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Founder Profiles & Mission Storytelling (5 hrs/wk)
- Focuses on sharing our startup journey to build trust across the medtech and accessibility communities.
- Hold a brief 15-minute monthly chat with founders to capture company progress and patient impact updates.
- Write 1 short, engaging post per week for founder LinkedIn profiles about restoring hand mobility and/or building the company.
- Pitch founders for 1 guest podcast or panel spot every quarter to spread our vision of accessible medical technology.
- Impact: Build authentic executive credibility that supports overall company campaigns.
First 90-Day Checklist
- Refresh 3 customer-facing guides or web pages highlighting real user benefits.
- Launch 1 retargeting ad campaign focused on medical device partners and site visitors.
- Publish 10 mission-focused posts across founder profiles.
Time Commitment
Volunteer 10+ hours per week for 3-5 months remotely đź’»
If you want to make change happen, apply to volunteer with Powered Orthotics now!
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