ShapeBlue
Digital Marketing Specialist – Demand Generation, Content & AI
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
ShapeBlue Digital Marketing Specialist Opportunity
ShapeBlue is looking for an experienced Digital Marketing Specialist to strengthen our demand generation and digital marketing capabilities, with a particular focus on improving ShapeBlue’s visibility across traditional search engines and AI-powered discovery platforms and generating new leads.
This is a hands-on role for someone who understands how B2B buyers discover, research and evaluate technology solutions, and how that journey is changing through tools such as ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot and others.
You will lead digital campaigns, optimise our website and conversion journeys, and help ensure that ShapeBlue’s expertise and resources are discoverable, accurately represented and cited across search engines and AI-generated answers. You will work across SEO, AI search optimisation, content distribution, analytics and marketing automation to generate qualified demand and contribute to pipeline growth.
Key Responsibilities
Demand Generation and Digital Campaigns
- Develop and execute integrated demand generation campaigns aligned with ShapeBlue’s revenue priorities.
- Plan, manage and optimise campaigns across Google, LinkedIn, YouTube, X, Reddit and other relevant channels.
- Build campaigns around downloadable resources, webinars, solution pages and other lead-generation assets.
- Develop audience, messaging and distribution strategies for different markets, buyer groups and stages of the buying journey.
- Continuously test campaign creative, messaging, targeting, landing pages and calls to action.
- Track campaign contribution to leads, marketing-qualified opportunities and pipeline.
AI Search and Website Optimisation
- Contribute to the implementation of ShapeBlue’s strategy for visibility across AI-powered search and answer platforms.
- Optimise website content so that it can be easily understood, retrieved and cited by search engines and AI systems.
- Identify the questions and prompts potential customers use when researching private cloud, Apache CloudStack, VMware alternatives, infrastructure modernisation and related topics.
- Improve content structure, internal linking, metadata, structured data and technical accessibility.
- Strengthen ShapeBlue’s topical authority, brand mentions and presence across relevant third-party sources.
- Monitor how ShapeBlue, Apache CloudStack and competing solutions appear in AI-generated answers.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
How Success Will Be Measured
Success in this role will include:
- Growth in qualified inbound leads and marketing-influenced pipeline.
- Increased conversion rates across priority landing pages and downloadable resources.
- Improved organic visibility for commercially relevant topics.
- Increased visibility, mentions and citations within AI-generated answers.
- Growth in qualified website traffic from search engines, AI platforms and campaign channels.
Requirements
- At least five years of experience in digital marketing, demand generation, performance marketing, SEO or a similar role.
- Hands-on experience with AI search optimisation, answer engine optimisation or generative engine optimisation.
- Experience monitoring brand visibility across platforms such as ChatGPT, Google AI Overviews, Gemini, Perplexity or Copilot.
- Proven experience developing and executing B2B demand generation campaigns.
- Hands-on experience with paid advertising platforms such as Google Ads and LinkedIn Campaign Manager will be considered as an advantage.
- Strong understanding of SEO, content-led growth, conversion optimisation, email marketing and lead nurturing.
- Practical understanding of how AI-powered search is changing online discovery and B2B buying behaviour.
- Experience using Google Analytics, Google Search Console and other campaign or website analytics tools.
- Ability to translate performance data into clear insights and practical improvements.
- Experience with content management and marketing platforms such as WordPress, Elementor and HubSpot.
- Excellent written and spoken English.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Nice to Have
- Experience in B2B technology, enterprise software, cloud infrastructure or open-source technology.
- Experience marketing to IT decision-makers, service providers or enterprise infrastructure teams.
What We Offer
- A fully remote position for candidates based in Europe, with a preference for the United Kingdom.
- Competitive salary and performance-based bonus.
- Flexible holiday and leave policy.
- A collaborative and supportive international working environment.
- The opportunity to work in an employee-owned company.
- The freedom to experiment with emerging approaches to AI-driven discovery and digital demand generation.
- Ongoing learning and development in a fast-evolving technology market.
- The opportunity to shape how a recognised open-source infrastructure company approaches the next generation of search and digital discovery.
Location
This is a fully remote position. Applicants must be based in Europe, preferably in the United Kingdom.
How to Apply
To apply, please send your CV to jobs@shapeblue.com. Please include a short explanation of how you have used SEO, content, digital campaigns or AI search optimisation to improve visibility, generate demand or contribute to pipeline growth. We would particularly like to hear about any experience with generative engine optimisation (GEO), answer engine optimisation (AEO), or improving a company’s visibility and citations across LLM-powered platforms.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location