AgileGrid Solutions
Digital Marketing Specialist
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About The Company
We Are Fr Group is a well-established and reputable logistics company based in the UK, renowned for its innovative solutions and commitment to excellence in the logistics and supply chain industry. The company prides itself on delivering exceptional services to its clients, emphasizing efficiency, reliability, and customer satisfaction. With a strong presence across multiple sectors, We Are Fr Group continually invests in technology and talent to maintain its competitive edge and drive growth in a dynamic market environment.
About The Role
We Are Fr Group is seeking an experienced Digital Marketing Specialist for a three-month contract role, based primarily in Lancashire with a requirement of two days onsite per week. The successful candidate will be responsible for owning and executing digital lead generation activities across key sectors, supporting the marketing team with hands-on delivery. This role requires a proactive individual with expertise in CRM, lead generation, SEO, and digital campaign management, including familiarity with Microsoft Dynamics 365 and other data sourcing tools such as Cognism. The ideal candidate will have a proven track record in B2B marketing environments, particularly in lead generation and pipeline development, and will thrive in a fast-paced, results-driven setting.
Qualifications
- Proven experience in digital marketing, including CRM management, SEO, and lead generation campaigns.
- Strong working knowledge of Microsoft Dynamics 365 and data segmentation tools such as Cognism.
- Previous B2B marketing experience, ideally within a lead generation environment focused on qualified leads and pipeline growth.
- Excellent analytical skills with the ability to produce and interpret campaign performance reports.
- Immediate availability to start the contract role.
- Self-motivated, independent worker with a proactive approach to campaign management and problem-solving.
- Knowledge of SEA, Google Ads setup, and website content management is desirable.
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Responsibilities
- Build, segment, and continually refresh targeted prospect lists using Cognism and other approved data sources to ensure high-quality lead pools.
- Manage prospect data, campaign lists, segmentation, customer journeys, and tracking within Microsoft Dynamics 365 to streamline outreach and improve conversion rates.
- Support and execute always-on lead generation campaigns, ensuring timely routing of qualified leads to the sales team for follow-up.
- Own and optimize SEO activities, including keyword research, on-page SEO, metadata management, internal linking, and content recommendations to enhance organic visibility.
- Assist with SEA campaigns, including setup, ongoing optimization, and conversion tracking through Google Ads.
- Develop and amend campaign landing pages, ensuring content is engaging and conversion-focused, alongside making daily website updates as needed.
- Produce regular reports on campaign performance, lead generation metrics, and conversion rates to inform strategic decisions and continuous improvement efforts.
- Collaborate closely with marketing and sales teams to align digital activities with business objectives and ensure a steady flow of qualified leads.
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Benefits
- This contract role offers a competitive daily rate of £160-180, translating to an annual equivalent of approximately £35,000-£40,000, depending on hours worked.
- The position provides an excellent opportunity to gain valuable experience working within a leading UK logistics brand and to develop your skills in CRM, SEO, and digital campaign management.
- The role also offers flexible working arrangements with two days onsite in Lancashire, allowing for a balanced work environment.
- Additionally, you will have the chance to work within a dynamic team, contributing to impactful marketing initiatives that directly influence business growth and success.
Equal Opportunity
We Are Fr Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. We do not discriminate based on race, religion, gender, sexual orientation, age, disability, or any other protected characteristic. All qualified candidates will receive consideration for employment without regard to these factors, and we encourage individuals from diverse backgrounds to apply.
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