Stratfin Solutions
Digital Marketing Specialist – Meta Ads, Video & Photo Content
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📢 We’re Hiring: Meta Ads Specialist
We’re looking for an experienced Meta Ads Specialist to join our team and manage our Facebook and Instagram advertising campaigns in-house. We already have a proven lead-generation process and are currently running successful campaigns through an external agency. We now want to bring this function in-house so we have more control, can move faster, and can respond quickly when urgent campaigns need to be launched.
The most important requirement for this role is strong, hands-on experience with Meta Ads Manager, particularly lead generation and audience targeting.
Key Responsibilities
- Manage and optimise Facebook and Instagram advertising campaigns
- Build and refine targeted audiences
- Manage retargeting, custom audiences and lookalike audiences
- Monitor cost per lead, lead quality and overall campaign performance
- Test audiences, creatives, copy and campaign structures
- Scale campaigns that are performing well
- Launch new campaigns quickly when required
- Analyse campaign data and make ongoing improvements
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Experience creating and editing video, photo and advertising content would be a strong advantage.
What We’re Looking For
- Proven experience managing Meta Ads campaigns
- Strong understanding of Facebook and Instagram audience targeting
- Experience running lead-generation campaigns
- Good knowledge of campaign optimisation and scaling
- Comfortable working with campaign data and performance metrics
- Able to work independently and take ownership of campaigns
- Results-focused, with a strong understanding of lead quality and cost per lead
Get help with your application
Your very own career expert that helps elevate your application to the next level.
When applying, please send your CV together with examples of Meta campaigns you have personally managed. Where possible, include details such as:
- Advertising budgets managed
- Lead volumes generated
- Average cost per lead
- Industries you have worked in
- Examples of ads, videos or creatives you have produced
📍 South Africa
💼 Full-time
🏢 In-house position
To Apply:
- Email: yehuda@stratfin.co.za
- Phone / WhatsApp: 068 946 3848
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