Bespoke Digital Agency
Digital Marketing Specialist - Paid Search
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The role
We’re looking for a Digital Marketing Specialist with strong hands-on paid-search (PPC) experience to join our marketing team.
You’ll be responsible for delivering, managing and improving digital campaigns for a portfolio of B2B clients. Google Ads and Microsoft Ads will be central to your role, alongside work across SEO, paid social and conversion optimisation.
Working from agreed client strategies, you’ll turn plans into well-executed campaigns, monitor performance and make practical recommendations based on the data. You’ll also communicate directly with clients, explaining performance clearly and keeping activity moving.
This is a delivery-focused role for someone who knows the platforms well, takes ownership of their work and cares about generating meaningful commercial results.
Key responsibilities
- Build, manage and optimise Google Ads and Microsoft Ads campaigns.
- Carry out keyword research, campaign planning and competitor analysis.
- Manage budgets, bidding, targeting, keywords and ad copy.
- Monitor campaign performance and make ongoing improvements.
- Improve conversion rates, cost per lead and lead quality.
- Implement and check conversion tracking using GA4, Google Tag Manager and advertising platforms.
- Investigate tracking or performance issues and recommend solutions.
- Produce clear reports that explain results, insights and next actions.
- Deliver SEO activity, including keyword research, content planning and on-page optimisation.
- Plan and manage paid campaigns across LinkedIn and Meta where appropriate.
- Review landing pages, websites and customer journeys to identify conversion improvements.
- Contribute ideas and recommendations to client strategies and campaign plans.
- Communicate directly with clients about campaign activity and performance.
- Work closely with colleagues across marketing, web development and HubSpot.
- Manage priorities across multiple client accounts and keep work progressing to agreed deadlines.
- Identify further campaign opportunities and share recommendations with the wider client team.
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What we’re looking for
Essential experience
- At least three years’ hands-on experience managing paid-search campaigns.
- Strong working knowledge of Google Ads.
- Experience managing Microsoft Ads campaigns.
- A good understanding of campaign structure, bidding, targeting, keyword selection and optimisation.
- Experience delivering lead-generation campaigns.
- Confidence managing advertising budgets and monitoring spend.
- Experience using GA4 and digital reporting platforms.
- A practical understanding of conversion tracking, attribution and Google Tag Manager.
- The ability to interpret campaign data and turn it into clear actions.
- Broader digital marketing knowledge, particularly across SEO and conversion optimisation.
- Experience communicating with clients or internal stakeholders.
- Strong written and verbal communication skills.
Useful additional experience
- LinkedIn Ads and Meta Ads.
- HubSpot or another CRM and marketing automation platform.
- Landing-page planning and conversion rate optimisation.
- SEO tools such as Semrush, Ahrefs or Google Search Console.
- Looker Studio or other reporting tools.
- Content planning and advertising copywriting.
- B2B marketing, particularly for service, manufacturing or professional organisations.
- Experience working within a digital agency.
Personal qualities
You’ll be someone who:
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- Enjoys hands-on campaign delivery and optimisation.
- Takes ownership of their work and follows activity through properly.
- Focuses on leads, opportunities and commercial results rather than activity alone.
- Uses data to make informed decisions.
- Communicates clearly and confidently with colleagues and clients.
- Pays close attention to detail.
- Can manage competing client priorities and deadlines.
- Is proactive when identifying problems and potential improvements.
- Keeps their digital knowledge current.
- Enjoys collaborating as part of a multidisciplinary team.
About Bespoke Digital
Bespoke Digital is an established digital agency based at Strawberry Fields Digital Hub in Chorley.
Our team of more than 20 specialists helps B2B organisations grow through digital marketing, websites and HubSpot. Our clients include established service, manufacturing and professional organisations across the North West and the wider UK.
You’ll join an experienced marketing team and work closely with our web and HubSpot specialists to deliver joined-up digital activity for clients.
Working at Bespoke
This is a hybrid role requiring a minimum of two days each week in our Chorley office.
We offer:
- A competitive salary
- A varied portfolio of established B2B clients.
- The opportunity to take ownership of campaign delivery and performance.
- Support from experienced marketing, web and HubSpot colleagues.
- A friendly and collaborative working environment.
- Flexibility around working hours.
- Opportunities to develop your skills and progress as the business grows.
How to apply
Please send your CV and a short introduction outlining your paid-search and digital marketing experience to phil@bespokedigital.agency.
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