Hays
Digital Marketing Specialist
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Location: Farnborough (Travel to multiple sites will be required)
Contract: Ongoing
Are you a data-driven digital marketer with a passion for creating impactful customer journeys and delivering measurable results? We are seeking an experienced Digital Marketing Specialist to take ownership of a high-profile digital ecosystem within the motorcycle industry, driving brand awareness, lead generation, and customer engagement across multiple online channels. This is an exciting opportunity to shape and execute digital marketing strategies for a leading motorcycle brand, working closely with agency partners and cross-functional teams to deliver innovative campaigns and exceptional digital experiences.
The Role
As Digital Marketing Specialist, you will be responsible for developing and delivering integrated digital marketing campaigns that support product launches, promotional activity, customer acquisition, and brand growth across the UK market. You will oversee digital budgets, manage agency partners, and ensure all digital touchpoints deliver a seamless customer experience while generating measurable business results.
Key Responsibilities
- Develop and execute data-led, multi-channel digital marketing campaigns across paid media, website, social media, CRM, and email channels.
- Own and optimise the end-to-end digital ecosystem to drive awareness, engagement, and lead generation.
- Manage digital marketing budgets to maximise return on investment and campaign performance.
- Analyse campaign data, customer insights, and market trends to inform future strategy and improve results.
- Present campaign performance, recommendations, and strategic insights to senior stakeholders.
- Lead the delivery of engaging social media content and community engagement initiatives.
- Manage national and retailer website content, ensuring an exceptional customer experience across all digital touchpoints.
- Conduct digital audits to identify opportunities for continuous improvement.
- Work collaboratively with sales, aftersales, customer service, CRM, and insight teams to create joined-up customer journeys.
- Manage relationships with creative, media, social, website, and digital agency partners, ensuring high-quality and cost-effective delivery.
- Ensure all digital activity complies with brand guidelines, data protection requirements, and industry regulations.
- Monitor competitor activity and emerging digital trends, recommending new technologies and marketing opportunities.
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About You
We are looking for a commercially minded digital marketing professional who combines creativity with strong analytical capability.
You will ideally have:
- Degree-level qualification in Marketing or a related discipline.
- Proven experience in digital marketing, brand marketing, agency environments, retail marketing, or a similar consumer-focused sector.
- Strong experience managing websites, paid media campaigns, social media platforms, and CRM systems.
- Excellent understanding of digital analytics and campaign optimisation.
- Experience using SEO, paid media, customer journey mapping, and performance marketing techniques.
- Confidence managing multiple stakeholders and external agencies.
- Strong presentation, communication, and project management skills.
- A proactive approach with the ability to identify opportunities and deliver continuous improvement.
- Understanding of data protection and customer consent legislation.
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Desirable Experience
- Adobe Experience Manager
- Adobe Analytics
- SAP
- Meta Business Suite
- Experience working with dealer or franchise networks
- An interest in motorcycles and the wider motorcycle industry
What's in it for You?
- Opportunity to shape the digital marketing strategy of a recognised motorcycle brand.
- Ownership of major digital campaigns and customer acquisition initiatives.
- Exposure to senior stakeholders and strategic decision-making.
- A collaborative and innovative working environment.
- The chance to work within a passionate industry focused on performance, technology, and customer experience.
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