Biomapas
Digital Marketing Specialist
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Digital Marketing Specialist
Join our international team as a Digital Marketing Specialist. Digital Marketing Specialist supports delivery of the Biomapas marketing plan, with a focus on digital channels. The role delivers and optimizes day-to-day digital activity, including paid campaigns, SEO, the website and email marketing.
It is also a broad, hands-on role. Alongside digital, the person will support design, events, internal and external communications, and marketing coordination across a small, growing team.
Key areas of responsibility and main tasks
Digital marketing:
- Run and optimize paid campaigns on LinkedIn and Google Ads, including targeting, A/B testing and tracking spend against budget
- Set up and maintain conversion tracking, landing pages and retargeting
- Update website content and support on-page and technical SEO
- Manage email marketing campaigns, including building, sending and tracking emails such as the monthly newsletter and nurture emails
- Manage organic social media day to day
- Support general CRM and marketing automation management so leads are tracked properly
- Produce regular reports on digital channel and campaign performance against agreed KPIs
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Marketing and communications support:
- Execute marketing tasks in the Marketing Plan and maintain the marketing calendar
- Create day-to-day marketing materials in Canva, such as social graphics and simple collateral, and support sales presentation design in PowerPoint
- Brief and manage freelance designers on larger creative work, such as event stands, campaign assets and video.
- Write, proofread and edit content across different channels
- Coordinate events and exhibitions, including logistics, booth and stand materials, and keep marketing collateral stocked
- Coordinate marketing activities and brief and work with agencies, freelancers, PR companies, designers and web developers
- Support consistent internal and external communications, including internal comms with HR and communication on company initiatives
Requirements
- Degree in Marketing, Business, Communications or a related field
- 3–4 years in marketing, ideally B2B; life sciences or pharma services is an advantage
- At least 1–2 years hands-on experience running LinkedIn and/or Google Ads campaigns
- Working knowledge of SEO, website CMS (e.g. WordPress) and email marketing tools
- Comfortable with analytics and reporting (e.g. GA4)
- Experience with CRM, marketing automation or Google Tag Manager is an advantage
- Willingness to embrace and learn AI tools for content, campaigns and analysis; existing experience is an advantage
- Confident with design tools such as Canva or Figma; Adobe Photoshop, Illustrator and video editing are an advantage
- Strong MS Office skills (Word, Excel, PowerPoint, Outlook)
- Fluent English, written and spoken
- Strong organization and ability to prioritize across many tasks
- Strong attention to detail and reliable delivery
- Clear communication and writing skills
- Hands-on and proactive; happy to pitch in across the team
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Benefits
- Professional growth and career opportunities
- International team and environment
- Bonus based on annual performance
- Personal accident and business trip insurance
- Additional health insurance
- Remote/home based
- Complimentary health and wellness benefits, such as influenza vaccines
- Rewarding referral policy
- Workplace establishment allowance (fully remote)
- Team building, global meetings, B active events
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