Mass Reach
Digital Marketing Specialist
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About Mass Reach
Mass Reach is an award-winning London-based performance marketing agency helping businesses grow through PPC, email marketing, paid social, and conversion optimisation. We work with clients across eCommerce, professional services, hospitality, education, and home improvement sectors.
We're looking for a hands-on Digital Marketing Specialist with strong experience in Google Ads and Email Marketing to join our growing team.
The Role
This is a practical, delivery-focused role. You'll be responsible for managing Google Ads campaigns, supporting email marketing activities, improving campaign performance, and helping clients generate more leads and sales.
You'll work directly with the founder and client accounts across a variety of industries.
Responsibilities
Google Ads
- Manage Google Ads campaigns across Search, Shopping, Display, YouTube, and Performance Max.
- Conduct keyword research and competitor analysis.
- Create and optimise ad copy and assets.
- Monitor budgets and improve campaign performance.
- Analyse search term reports and implement negative keywords.
- Build and maintain conversion tracking.
- Configure and troubleshoot Google Tag Manager (GTM).
- Configure and troubleshoot GA4.
- Set up enhanced conversions and server-side tracking where required.
- Produce monthly performance reports and recommendations through AgencyAnalytics.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Email Marketing
- Create and schedule email campaigns.
- Build automated email journeys and nurture sequences.
- Manage audience segmentation.
- Design email templates.
- Monitor open rates, click-through rates, and conversions.
- Support platforms such as Klaviyo, Mailchimp, ActiveCampaign, GoHighLevel, or similar.
Additional Marketing Support
- Assist with technical audits.
- Support landing page optimisation.
- Conduct competitor research.
- Support CRM and marketing automation projects.
Essential Requirements
- Minimum 3 years of Google Ads experience.
- Proven experience managing live advertising budgets.
- Strong understanding of conversion tracking.
- Experience with:
- Google Ads
- Google Tag Manager (GTM)
- Google Analytics 4 (GA4)
- Email marketing platforms
- Excellent English communication skills.
- Comfortable presenting campaign results to clients.
- Strong analytical and problem-solving skills.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Nice to Have
- Experience with Shopify and WordPress.
- Experience with Klaviyo.
- Meta Ads experience.
- Knowledge of server-side tracking.
What We're Looking For
We are looking for someone who:
- Understands performance marketing, not just theory.
- Has hands-on experience managing campaigns.
- Can confidently explain results to clients.
- Takes ownership of projects.
- Is proactive and organised.
- Wants to grow with a fast-moving agency.
What You'll Get
- Flexible remote working.
- Exposure to a wide range of industries.
- Opportunity to work directly with agency leadership.
- Career progression opportunities.
- Training and development support.
- Performance-based bonuses.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location