Twine
Digital Marketing – Therapist Practice
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Digital Marketing Specialist for Therapy Practice
This role focuses on developing and managing a comprehensive digital marketing campaign for a therapy practice, with the primary objective of increasing local visibility and generating qualified leads. The specialist will be responsible for creating and executing a Meta Ads strategy across Facebook and Instagram, ensuring that campaigns are tailored to reach the right local audience and drive appointment inquiries. The position requires a professional approach to campaign setup, creative direction, and ongoing optimisation, with a strong emphasis on measurable results and clear communication throughout the project lifecycle.
Deliverables
- Develop a Meta Ads strategy tailored to the therapy sector and local audience
- Set up and configure campaigns on Facebook and Instagram, including audience research and targeting
- Provide creative direction for ad visuals and copy, ensuring a trustworthy and professional tone
- Recommend and advise on conversion-focused landing page improvements
- Implement lead-generation systems and tracking mechanisms
- Launch campaigns, monitor performance, and provide analytics reports
- Conduct ongoing testing and optimisation over a 4–6 week period to maximise lead quality and campaign ROI
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Requirements
- Proven experience managing Meta Ads campaigns, ideally within healthcare or professional services
- Strong understanding of digital marketing principles, lead generation, and local audience targeting
- Ability to develop clear, realistic strategies and communicate progress effectively
- Experience with ad creative direction and landing page optimisation for lead generation
- Proficiency in analytics, tracking, and reporting tools
- Professional, trustworthy approach with attention to detail and measurable outcomes
- Availability for a 4–6 week project with potential for ongoing collaboration
- Fluency in English and understanding of privacy considerations in healthcare marketing
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