Evolution Consulting Partners
Digital Marketing Transformation Director/Lead - Interim
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Digital Marketing Transformation Director/Lead
Location: London (Hybrid)
Contract: Interim 6-12 months
The Opportunity
A leading international consumer healthcare business is seeking an exceptional Digital Marketing Transformation Director to lead a major growth and digital transformation agenda.
Following a period of significant strategic change, the organisation is accelerating its direct-to-consumer capabilities and digital growth strategy. This newly created leadership role will be responsible for shaping and delivering a best-in-class digital marketing, customer engagement, and DTC transformation programme.
The successful candidate will combine strategic thinking with hands-on execution, helping the business evolve from a predominantly retail-led model into a highly data-driven, consumer-centric organisation with world-class digital capabilities.
This role is particularly well suited to individuals from leading strategy consulting firms who have advised consumer, retail, healthcare, wellness, or subscription-based businesses on growth strategy, digital transformation, and customer acquisition.
Key Responsibilities
Strategy & Transformation
- Develop and lead the organisation's digital growth strategy.
- Define the roadmap for expanding direct-to-consumer revenues and customer lifetime value.
- Identify new consumer acquisition channels, digital business models, and growth opportunities.
- Lead major transformation initiatives across digital marketing, customer experience, CRM, analytics, and eCommerce.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Direct-to-Consumer Growth
- Build and optimise a scalable DTC operating model.
- Improve customer acquisition, retention, and repeat purchasing behaviour.
- Develop subscription, loyalty, and lifecycle marketing programmes.
- Enhance end-to-end digital customer journeys across all touchpoints.
Marketing Effectiveness
- Drive measurable improvements in marketing ROI.
- Establish advanced performance measurement and attribution capabilities.
- Optimise channel investment across paid, owned, and earned media.
- Introduce data-driven approaches to segmentation, targeting, and personalisation.
Digital & Data Capability
- Define future-state martech and customer data architecture.
- Improve the use of consumer insights to drive commercial decision-making.
- Establish scalable reporting, KPI, and dashboard frameworks.
- Partner with technology and digital teams on capability development and platform enhancement.
Leadership & Change Management
- Act as a senior transformation leader across the business.
- Influence executive stakeholders and align teams behind strategic objectives.
- Lead cross-functional programmes spanning commercial, marketing, digital, technology, and external partners.
- Foster a culture of innovation, experimentation, and continuous improvement.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Candidate Profile
Experience
- Experience gained within a leading strategy consulting firms. MBB or similar
- Significant experience leading digital transformation, commercial excellence, or growth strategy engagements.
- Proven track record supporting consumer-facing organisations on DTC growth initiatives.
- Strong understanding of digital marketing, CRM, customer analytics, eCommerce, and customer experience.
- Experience working with senior executives and delivering enterprise-wide transformation programmes.
- Exposure to consumer healthcare, FMCG, nutrition, wellness, or subscription-based consumer product sectors is highly desirable.
Personal Attributes
- Highly commercial and growth-oriented.
- Data-driven and analytically rigorous.
- Strategic thinker with strong delivery capability.
- Influential communicator capable of engaging board-level stakeholders.
- Comfortable operating within ambitious, fast-paced, and private equity-backed environments.
- Entrepreneurial mindset with a hands-on approach.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location