Kwik-Fit (GB) Ltd
Digital Merchandiser
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Reporting to the Head of Digital & CRM, the Digital Tyre Merchandiser is responsible for helping drive the online merchandising strategy for tyres across Kwik Fit’s digital channels. The role is accountable for optimising product visibility, ranking, recommendations, and content to ensure customers are presented with the most relevant tyres for their vehicle, driving requirements, and budget.
Working at the intersection of customer experience and commercial performance, the role balances key business objectives including conversion, revenue, margin, stock availability, and supplier priorities to maximise trading performance and customer satisfaction.
The role is based at our central offices in Letchworth, though will involve working from home and with local, regional, and national travel as required by the business.
The Day to Day
- Own the end-to-end ordering, ranking, and presentation of tyres across on-site search results, category pages, product listings, and recommendation modules to maximise visibility and conversion.
- Define, implement, and continually refine merchandising rules that balance commercial performance with customer relevance and vehicle compatibility.
- Manage promotional placement and featured ranges, including supplier-funded campaigns, ensuring optimal exposure and return on investment.
- Analyse customer behaviour and trading performance, including search trends, conversion funnels, and abandonment points, to identify optimisation opportunities.
- Ensure the accuracy and quality of tyre product data, including specifications, imagery, and supporting content, to maintain customer trust and compliance.
- Track, report, and communicate merchandising performance using analytics and reporting tools, translating insights into actionable improvements.
- Collaborate cross-functionally with Pricing, Purchasing, Marketing, SEO, CRM, Product, and Customer Service teams to deliver a cohesive and effective on-site experience.
- Undertaking any other duties which may be requested by Management, for which training and/or an explanation has been provided and understood.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Who we're looking for
- Experience in eCommerce merchandising, digital trading, category management, or a similar online retail role.
- Strong analytical and reporting skills, with experience using GA4 or equivalent analytics platforms to drive data-led decisions.
- Excellent written communication, copywriting, and attention to detail.
- Commercially aware and results-driven, with a strong understanding of customer behaviour, conversion, and online performance.
- Advanced Excel skills and the ability to translate complex data into actionable insights.
- Strong stakeholder management and collaboration skills, with the ability to work effectively across cross-functional teams.
- Customer-focused, proactive, and self-motivated, with a naturally curious and continuous improvement mindset.
- Passion for digital commerce and the automotive industry.
- Willingness to travel within the UK as required with a full UK Cat B driving licence (essential)
- Degree or relevant Marketing Qualification (Desirable)
Get help with your application
Your very own career expert that helps elevate your application to the next level.
The Perks
- Performance-related bonus
- Healthcare and life assurance
- 25 days annual leave plus bank holidays, increasing with service
- Exclusive discounts at major retailers, restaurants, holidays, and much more
- Generous staff discounts for you and your family
- Award-winning training and development, with fantastic career prospects
- Wide range of wellbeing support for you and your family
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills