The Regatta Group
Digital Optimisation & Insight Senior Analyst
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Are you passionate about turning data into actionable insights that drive commercial growth?
Do you thrive on uncovering customer behaviours and transforming them into optimisation opportunities?
If so, we have an exciting opportunity for a Digital Optimisation & Insight Senior Analyst to join our Digital team
Role
The Impact you will have in this role is:
- You will be at the heart of driving data-led decision-making across our digital ownsites.
- You will uncover actionable insights that improve customer journeys, optimise conversion, enhance customer engagement and support key trading, marketing and CRM decisions.
- Acting as the link between data, UX and commercial teams, you will help translate complex data into measurable business growth.
How Success Is Measured
- Delivering clear, actionable insights that influence business decisions.
- Improving visibility and understanding of customer behaviour and funnel performance.
- Supporting sustained improvements in conversion and customer engagement.
- Increasing adoption of insight-led decision making across Digital, Trading, Marketing and CRM teams.
- Maintaining accurate, reliable and scalable analytics, reporting and tracking frameworks.
- Ensuring high standards of GA4 data quality, tagging accuracy and performance reporting.
Key Role Requirements
- Strong experience in digital analytics, optimisation and e-commerce performance.
- Advanced knowledge of Google Analytics 4 (GA4) and digital measurement frameworks.
- Experience analysing customer and CRM data, including segmentation and retention opportunities.
- Strong understanding of ecommerce funnels, customer journeys and conversion optimisation.
- Experience with reporting and visualisation tools such as Power BI, SQL and Excel.
- Ability to translate complex data into clear recommendations for a wide range of stakeholders.
Key Values & Behaviours
- Customer-focused with a passion for delivering exceptional digital experiences.
- Analytical and evidence-driven, always seeking insight behind the data.
- Commercially minded with a focus on measurable outcomes.
- Collaborative team player who builds strong relationships across functions.
- Proactive, accountable and confident in influencing decision-making.
- Adaptable, innovative and keen to identify opportunities for continuous improvement.
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A full job description outlining all deliverables and requirements for the above can be found attached to the advert on our careers page.
We Can Offer You
- Profit Share Bonus: Enjoy a discretionary bonus based on the company's success.
- Future-Proof Pension: Secure your retirement with our comprehensive pension plan.
- Annual Leave: 25 days starting annual leave entitlement
- Loyalty Rewards: Earn an extra day off for every 3 years of service, up to 2 additional days.
- Buy More Leave: Buy up to an additional 3 days of annual leave every year
- Continual development: Comprehensive training and development, including bitesize learning, apprenticeship courses, and ongoing opportunities to grow your career
- Exclusive Discounts: Get special discounts across all our brands.
- Perks at Your Fingertips: Access a variety of benefits through our company website.
- Family Support: Benefit from enhanced Maternity, Paternity & Adoption leave after 2 years of service.
- Celebrate You: Take advantage of birthday hours to celebrate your special day.
- Wellness Walks: Join company walks to stay active and connect with colleagues.
- Inspiring Workspace: Work in a state-of-the-art Head Office environment.
- Volunteer Day: Enjoy a paid day off to give back to your community.
- Hassle-Free Parking: Free, secure on-site parking for all employees.
- Delicious Dining: Enjoy meals at our subsidized canteen, featuring Starbucks coffee.
- Cycle to Work: Save on travel with our cycle-to-work scheme.
- Fitness Perks: Access discounted gym memberships at various locations, along with access to our onsite fitness suite and wellbeing room.
- Convenient Facilities: Freshen up with our on-site shower facilities, complete with hairdryers and straighteners.
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Our Regatta Family
The Regatta Group supplies quality outdoor clothing and accessories through our 3 great brands - Regatta, Craghoppers and Dare2b - whether exploring the Amazon rainforest, walking your dog in the local park or cycling the Tour de France, we have what you need.
It’s a friendly, supportive family business - a place where bakers, dog walkers, book worms, students, parents, travellers, movie buffs, foodies, festival goers, musicians and more come together to create experiences our customers really appreciate.
The thing we all have in common, is that we share the same core values of Great Relationships and Entrepreneurial Spirit.
Our Investment In The Environment
Sustainability is at the heart of everything we do, and you will have the opportunity to support our Group wide sustainability committee and put ideas into action and really make a difference to the world we live in!
Diversity, Equity, and Inclusion:
At Regatta Group, we are committed to creating a diverse, inclusive, and welcoming workplace. We are an equal opportunities employer and encourage applications from all backgrounds. Should you require any reasonable adjustments during the recruitment process, we are happy to support you.
Take the leap-join us in making a difference, both for our team and the world around us!
Please be aware that this vacancy may close earlier than the advertised closing date if a high number of applications are received. To ensure your application is considered, we recommend applying at your earliest convenience.
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