Public Sector Resourcing
Digital Performance Analyst
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Digital Performance Analyst
On behalf of DWP, we are looking for a Digital Performance Analyst for a 12 month (Inside IR35) contract. Hybrid working from any DWP hub in Birmingham, Blackpool, Leeds, Manchester, Newcastle or Sheffield.
The role
Within Working Age Services we have several product teams creating services which feed into Universal Credit and other Working Age products and services. Working alongside a Senior Performance Analyst, you’ll help define success measures, create dashboards, set KPIs and performance measures with service teams. You’ll conduct ad hoc analysis using Google Analytics, support the implementation and testing of Google Tag Manager solutions and provide data-driven insights to improve digital services.
As a Digital Performance Analyst, your main responsibilities will be to:
- Develop and maintain dashboards to measure digital service performance.
- Work with product and service teams to define KPIs and performance measures.
- Conduct ad hoc analysis using Google Analytics 4 (GA4).
- Use SQL to extract, analyse and combine data from multiple sources.
- Build reporting and visualisations using Power BI and/or Looker Studio.
- Support implementation and testing of Google Tag Manager solutions.
- Combine digital analytics with user research and qualitative insights to identify service improvement opportunities.
- Translate business goals into measurable performance indicators and actionable insights.
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Essential:
- Experience developing KPI frameworks and performance measures.
- Strong SQL skills for data analysis and reporting.
- Dashboard development using Power BI and/or Looker Studio.
- Experience working with the Google Analytics Suite (GA4, Google Tag Manager, Looker Studio and Google BigQuery).
- Ability to translate business goals into measurable outcomes and actionable insights.
- Experience communicating findings to both technical and non-technical stakeholders.
Please be aware that this role can only be worked within the UK and not Overseas.
Disability Confident
As a member of the Disability Confident Scheme, DWP guarantees to interview all candidates who have a disability and who meet all the essential criteria for the vacancy. In cases where we have a high volume of candidates who have a disability who meet all the essential criteria, we will interview the best candidates from within that group. This scheme encourages candidates with a disability and/or neurodivergence to apply. In exceptional circumstances, we may also need to apply the desirable criteria in our shortlisting process which may include holding active security clearance.
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Armed Forces Covenant
DWP guarantees to interview veterans or spouses / partners of military personnel who meet all the essential criteria for the vacancy. In cases where we have a high volume of ex-military candidates / military spouses or partners, who meet all of the essential criteria, we will interview the best candidates from within that group. In exceptional circumstances, we may also need to apply the desirable criteria in our shortlisting process which may include holding active security clearance.
In applying for this role, you acknowledge the following "this role falls in scope of the Off Payroll Working in the Public Sector legislation. Any rates of payment quoted will reflect the gross rate per day for the assignment and will be subject to appropriate taxes and statutory costs. As such the payment to the intermediary and your income resulting from this contract will be different".
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