Jackson Rose Recruitment Solutions | Marketing, PR & Comms Recruitment
Digital Performance & CRM Manager
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Digital Performance & CRM Manager
Luxury Boutique Hotel Group | Central London (Hybrid) | £50,000 to £60,000 + benefits
Our client is a design-led luxury hotel group with a portfolio of boutique hotels, restaurants, and bars in London and internationally. They're looking for a Digital Performance & CRM Manager to join their marketing team, reporting to the Head of Marketing.
This role suits someone who enjoys getting under the skin of large datasets and turning what they find into campaigns that grow bookings. You'll work across the business, from General Managers to Revenue and IT, and build a strong understanding of the brand and its guests along the way.
The Role
CRM and Email
- Own the integrity, governance, and growth of the group's guest database
- Analyse audience and booking data to spot seasonal trends and revenue opportunities, building targeted B2B and B2C segments
- Work with operational teams to get more from reservation and property platforms (SevenRooms, OpenTable, Opera) and increase opt-ins, engagement, and retention
- Keep third-party integrations running smoothly and work with the DPO on GDPR compliance
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Paid Media
- Shape acquisition and retention strategy and support external agencies across PPC, Google Hotel Ads, Meta, and emerging AI-driven ad platforms
- Report on paid performance and find ways to improve targeting, conversion, and ROI
SEO, GEO, and AI
- Work with the SEO agency to improve organic visibility and Generative Engine Optimisation
- Lead the evaluation of new AI tools that raise brand visibility in AI search and strengthen marketing intelligence
Website, Tracking, and Reporting
- Support ongoing website UX and conversion optimisation alongside the Marketing Manager
- Own Google Tag Manager, UTM governance, attribution, and measurement across email, social, search, PR, and web
- Manage GA4 and reporting dashboards so stakeholders get clear, usable insight
- Partner with Revenue on tactical strategies to drive bookings at key periods and stages of the funnel
- Lead digital transformation and bring fresh ideas to the function
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What They're Looking For
- 5+ years in digital marketing, ideally in luxury hospitality across hotels and restaurants
- Strong knowledge of Google Ads, SEO, GEO, and paid search, with hands-on GTM and GSC experience
- Experience with a restaurant reservation platform, ideally SevenRooms or OpenTable
- Comfortable working with large datasets and translating them into clear recommendations
- Highly organised, detail-focused, and a confident communicator and presenter
- A genuine interest in hospitality and design
The Details
- Hybrid, with four days a week on-site, split between head office in Central London and the group's hotels
- Monday to Friday, 9am to 6pm
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