Legends Global (Europe)
DIgital Performance Marketer
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The Role
The Digital Performance Marketer is responsible for delivering and optimising paid digital campaigns across Legends Global's UK arena and theatre portfolio, driving ticket sales, audience growth and return on investment. Working closely with Marketing Managers, venue teams and the Partnerships function, the role leads paid social, paid search and emerging digital channels, while enhancing first-party data acquisition, campaign performance, creative effectiveness and partner value. The role also supports broader commercial objectives, including audience awareness, on-site revenue growth and cross-venue campaign collaboration.
The Responsibilities
- Lead the planning, execution and optimisation of paid digital campaigns across paid social, paid search and display/programmatic channels, managing budgets, bidding strategies, tracking and attribution to achieve ticket sales, ROI, CPA and ROAS targets.
- Drive performance across key social and emerging channels, particularly Instagram, TikTok and WhatsApp, developing channel-specific strategies, audience acquisition initiatives and always-on engagement plans.
- Grow and manage first-party audience data, delivering GDPR-compliant data acquisition campaigns, lead-generation activity and audience segmentation to support CRM, remarketing and campaign performance.
- Enhance paid social creative effectiveness, working with internal teams and agencies to develop, test and optimise content, identify best-performing formats and reduce reliance on underperforming promoter-supplied assets.
- Develop integrated digital marketing approaches across venues and events, sharing audiences, insights, creative assets and campaign learnings to maximise portfolio-wide performance and audience reach.
- Provide reporting, insights and stakeholder support, including campaign performance analysis, partnership activation reporting, awareness initiatives and digital activity that supports on-site revenue opportunities such as Food & Beverage sales.
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What we're looking for
Experience & Knowledge
- Proven experience managing paid social campaigns through platforms such as Meta Ads Manager and TikTok Ads Manager, with exposure to paid search and/or programmatic advertising desirable.
- Experience delivering against ticket sales, e-commerce or lead-generation objectives, with strong understanding of KPIs including ROAS, CPA and customer acquisition metrics.
- Knowledge of data acquisition, audience growth strategies, GDPR compliance and digital marketing attribution.
Skills & Capabilities
- Strong analytical skills with experience using GA4 and other reporting tools to measure performance and inform optimisation decisions.
- Ability to set up, manage and troubleshoot tracking, pixels, conversion events and attribution frameworks.
- Strong creative judgement with experience briefing, evaluating and optimising content for paid social performance.
- Excellent stakeholder management and communication skills, with the ability to collaborate effectively across marketing, venue, agency and partnership teams.
Desirable
- Experience developing or scaling emerging channels such as WhatsApp.
- Experience within live events, entertainment, sport, hospitality or ticketing environments.
What can we offer?
- 🏖️ 25 Days Annual Leave – Work hard, rest well.
- 👪 Life Assurance – Peace of mind knowing your loved ones are protected.
- 🏦 5% Pension Contribution – Helping you prepare for a bright future.
- 🏥 Healthshield Cover – Support with dental, physio, counselling and more for you and your children.
- 🧠 Employee Assistance Programme – AXA Health support whenever you need it.
- 👓 Eye Care Support – Vouchers and contributions towards glasses.
- 🚴 Cycle to Work Scheme – A greener, healthier commute.
- 💸 Employee Referral Scheme – Recommend great people and get rewarded.
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Recruitment Process Outlined
- 1st Stage - Introductory call with Talent Team
- 2nd Stage - Interview with Digital Marketing Manager
Any offer of employment will be subject to satisfactory pre-employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.
Inclusive Workplace
At Legends Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.
We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.
If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.
If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.
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