Blue Array
Digital PR Lead
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Digital PR Lead at Blue Array
Lead a growing team and shape the future of Digital PR at Blue Array 🚀
Are you leading a Digital PR team, or an experienced people manager ready for your next step? At Blue Array, we’re looking for a Digital PR Lead to lead our growing Digital PR team, help develop our Digital PR offering and work alongside our Head of SEO to bring Digital PR and SEO even closer together. It’s an exciting time to join us. We’re growing, we’ve just launched our Spanish office, and this role offers real opportunities for progression and development.
About the Digital PR team
Our Digital PR team supports clients across all sectors, from finance to fashion and lifestyle. We help them earn the visibility they deserve in the press, in search and increasingly in AI search, and drive growth. We care about results, and we care just as much about the relationships behind them, with our clients, with journalists and with each other.
The team is growing, so you’ll play a big part in shaping who joins, how we work and what we offer.
What you’ll do
You’ll lead the Digital PR team day to day, help shape our Digital PR strategy and offering, and look after some of our largest accounts. Your role will include:
- Team leadership: Lead, mentor and develop a growing Digital PR team so everyone keeps building skills and confidence. You’ll run regular 1:1s and performance reviews, give ongoing feedback, support hiring and onboarding as the team grows, and create a collaborative culture where creativity and new ideas thrive.
- Developing our Digital PR offering: Help shape how our Digital PR service evolves, from campaign formats and outreach approaches to building brand mentions and visibility in AI search. You’ll spot opportunities for new ideas, tools and better ways of working, and bring them into the team.
- Strategy and standards: Design and deliver Digital PR strategies that support client objectives, SEO strategy and the agency’s vision. You’ll set clear standards for campaign quality, outreach, and reporting; build best-practice processes; and ensure the team is trained on them, so every client gets a consistent, high-quality experience.
- Working with SEO: Partner with our Head of SEO and SEO teams to align Digital PR and SEO activity, so our campaigns have maximum impact on visibility, links and key SEO metrics.
- Key client relationships: Be the main point of contact for some of our largest clients. You’ll oversee campaign delivery, lead strategy and performance conversations, and build long-term relationships based on trust and results.
- Media relations: Make sure the team is building high-quality, relevant media lists, and work directly with top-tier press titles to secure interviews, exclusives and standout coverage.
- Performance and insight: Make sure client performance meets agreed KPIs. You’ll use data to show what’s working, spot where to improve and change strategy when needed. You’ll also help the team run well, including resourcing, profitability and time utilisation.
- New business: Support the Digital PR input on new business pitches, from shaping the ideas and pitch decks to presenting in the room. You’ll find opportunities to grow the services we offer existing clients, and work with the senior leadership team on renewals and outbound new business.
- Industry knowledge and knowledge sharing: Keep a close eye on what’s changing in media, Digital PR and search, and share it. You’ll champion high standards of work and communication (the Blue Array Way), help upskill the team and the wider agency through BA Sessions and knowledge-sharing workshops, and represent Blue Array at industry events.
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Who you are
We know that great candidates don’t always tick every box. If you’re excited about this role and our mission, we’d love to hear from you, even if you don’t meet every single requirement.
You don’t need to be a Head of Digital PR already. This role suits someone who is leading a team now, or who has solid people-management experience and is ready for more. Some qualities and experience that will help you succeed:
- Strong Digital PR experience, ideally in an agency, including line managing or leading a team.
- A track record of campaigns that earn significant media coverage, quality links and audience engagement.
- Experience contributing to new business, such as shaping pitch ideas, building pitch decks or presenting to prospective clients.
- A people-first approach to leadership, with the ability to motivate, develop and support a diverse team.
- Good industry knowledge and curiosity about where Digital PR is heading, including its growing role in AI search and brand visibility.
- A strong grasp of SEO and how Digital PR supports it.
- Confidence with Digital PR tools, platforms and media databases.
- Excellent communication and presentation skills, with the ability to explain complex ideas clearly.
- A proven track record in media relations and outreach.
- Strong analytical skills, with experience measuring campaign success through qualitative and quantitative metrics.
- The ability to juggle priorities in a fast-paced environment and tackle challenges proactively.
- A passion for storytelling and a keen interest in current events and digital media trends.
If you’re ready to lead, grow your career and help shape the next chapter of Digital PR at Blue Array, we’d love to talk to you!
Please note: We can only consider applicants who have the right to work in the UK and are currently based in the UK, as we are unable to offer sponsorship at this time.
Who we are
Blue Array is the UK’s most popular and largest specialist SEO agency. We pride ourselves on doing things differently from others in our industry, providing open, honest and actionable SEO consultancy to our clients. Regular communication and insights are core to our service, and exceptional client satisfaction is the main reason we continue to grow so quickly. We work with some of the world’s most exciting brands, such as RAC, Cannaray, Crew, Ben Sherman, WatchFinder, Penfold, Pepper Money, Help for Heroes and many more.
We’re incredibly proud to have been named European SEO Agency of the Year and UK SEO Agency of the Year in 2026. We were also named SEO Agency of the Year at the UK Digital Growth Awards 2024. In 2025, we won Best SEO Campaign with Pepper Money and Best Local Campaign with RAC at the UK Agency Awards.
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We’re a certified B Corp and an accredited Living Wage Employer, and we won Best Employee Development Programme at the Company Culture Awards.
We believe in People, Planet and Profit, in that order.
Our perks and benefits
- A competitive salary based on experience, with biannual bonus opportunities and a pension.
- 36 days’ holiday a year, inclusive of public holidays, plus your birthday off.
- A remote role with flexible working and regular travel to our Reading HQ and client locations, so you get the best of both.
- The option to work overseas for up to a month each year.
- A Work.Life membership allowance, so you can work from any Work.Life space across the UK.
- An open-plan, dog-friendly office in Reading.
- Plenty of socials throughout the year, including our summer and winter parties.
- 3 charity days a year to support causes that matter to you.
- Cycle-to-work and electric vehicle schemes.
- A range of parental leave and benefits policies, including enhanced family leave and paid dependants leave.
- Health and wellbeing
- Private medical insurance.
- Free gym membership.
- An employee assistance programme to support you whenever you need it.
- Sickness pay beyond the statutory allowance.
- Personal development
- Plenty of internal training and development opportunities to help you grow your career.
- Free access to the Blue Array Academy.
- A personal development budget.
- Regular BA Sessions and knowledge-sharing workshops, so you can learn from the people around you.
*After passing probation
Be you, with us!
At Blue Array, we are all different, and that’s what makes us great! We hire talented people with different backgrounds, stories and perspectives, because it’s the right thing to do and because it makes us stronger. We’re actively working to increase diversity in our teams and management positions. Our ambition is to create an inclusive environment where we can all be ourselves together.
Application process
Our recruitment process is designed to help us get to know you and for you to get to know us:
- First stage interview: a short call with our People team to learn more about you and your experience, and to tell you more about the role.
- Second stage interview: an in-person interview, including a more in-depth presentation task.
- Final stage interview: a short call with our CEO and Founder, Simon.
What’s next?
If this sounds like you, you’re on your way to joining a forward-thinking industry leader and a team of talented, like-minded people. Simply send us your CV, and we’ll be in touch.
To find out how we use your data for recruitment, please visit https://www.bluearray.co.uk/recruitment-privacy/. We have a strict no-recruitment-agencies policy.
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