Modulr
Digital PR & Social Media Lead
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London (Old Street)
Full-time
4 days/week in office
Why This Role
You own Modulr’s voice and how we show day to day on owned and earned online channels, from a fast-moving LinkedIn trend in the morning to a considered pitch to an industry influencer in the afternoon.
You work closely with and learn from the Head of PR and Communications and the wider marketing team, on fast-moving campaigns and projects that make a real impact to the business.
You get to build something genuinely new for us: how Modulr engages with brands and partners to help us improve AI visibility.
Who We Are
Modulr is the payments automation platform that streamlines money movement with accuracy, control and reliability – built to scale. We process more than 200m transactions and over £180bn in payment value on an annualised basis, and we’re trusted by over 6,000 businesses from fast-growing SMEs to global enterprises.
We automate how money moves into and out of a business (payroll, supplier payments, spend management and payment collection) through a single platform, connected to the accounting and payroll systems finance teams already use, and underpinned by principal memberships of Visa and Mastercard and direct access to central bank infrastructure.
As a regulated payments provider with over a decade of experience, we’re the platform finance teams trust to run mission-critical operations. Modulr is backed by PayPal, FIS, General Atlantic, Blenheim Chalcot, Frog Capital and Highland Europe, with over 400 employees across London, Edinburgh, Amsterdam and Mumbai.
Find out more about us on our website.
The Role
You will own the day-to-day running of Modulr’s social media presence and digital PR outreach, working closely with the Head of PR and Communications to build a consistent, credible and engaging brand voice across our owned channels and in online/digital earned media.
This is a hands-on role for someone who deeply understands social media trends shaping B2B, payments, and fintech conversations online, and how to join these conversations in an authentic way. You will also take the lead on a newer piece of the puzzle: identifying and creating campaigns around brands and platforms we should work with to improve AI visibility.
You will lead on strategy and calendars for our social media channels, what platforms we should engage with and wen, content creating, influencer relationship building, and tracks what is working, reporting into the Head of PR and Communications.
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What You’ll Do
Social Media Management
- Content Creation – Plan, write and schedule creative, platform-tailored content (copy, images, short-form video, and graphics) across channels including LinkedIn, Instagram, TikTok, and X.
- Community Management – Monitor our channels, respond to comments and direct messages proactively, and foster healthy, active two-way conversations with our followers.
- Trend Tracking – Keep a pulse on cultural moments, trending audio, and industry news so we can join relevant online conversations, including reactive and newsjacking content.
- Scheduling & Calendars – Own and maintain the active social media content calendar.
Digital PR & Outreach
- Campaign Support – Help plan and execute end-to-end digital PR campaigns, including press releases, data-led studies, and reactive commentary.
- Media Relations – Build and maintain targeted media lists and pitch journalists, bloggers, and relevant trade publications, using databases such as Muck Rack or Roxhill.
- Influencer & Partner Collaboration – Liaise with micro-influencers, brand advocates, and partners to amplify campaigns and extend our reach.
- Coverage Monitoring – Track, clip and report on online brand mentions, features, and sentiment shifts.
Analytics & Reporting
- Performance Tracking – Monitor key metrics, including reach, engagement, referral traffic, and share of voice, using social and PR analytics tools.
- Reporting – Compile weekly and monthly reports with actionable insights that refine future content and outreach.
- AI Visibility – Identify the brands and platforms worth working with to improve AI visibility.
Who You Are
- 5+ years of hands-on experience in social media, digital PR/marketing, journalism, public relations, or a related field.
- An exceptional writer who can shift tone for the audience in front of you, from a snappy social caption to a professional media or influencer pitch.
- Strong experience with all the major social platforms, including LinkedIn, Instagram, TikTok, X, and YouTube, and how each one actually works.
- Comfortable with social scheduling and analytics tools such as Hubsot, Hootsuite, or Sprout Social, and basic design tools such as Canva, Figma, or Adobe Creative Suite. Familiarity with media monitoring tools like Meltwater or Cision is a plus.
- Working understanding of SEO, Google Analytics, and native social analytics.
- Creative and quick-thinking, able to come up with fresh content fast and respond to online trends as they happen.
- Highly organised and can juggle multiple tasks, campaigns, and deadlines in a fast-paced environment.
- Confident communicator who enjoys building relationships with media/influencer contacts and online communities.
- Relevant certifications such as CIM, CIPR, HubSpot, or Meta Blueprint are advantageous.
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What We Offer You
- Share Options – We offer a Company Share Option Plan (CSOP), giving you the opportunity to benefit from any increase in share value in the event of a sale, merger, or flotation.
- Bonus – Our annual discretionary bonus, paid in May for the previous year, is based on both company and individual performance.
- Flexible benefits – £1,000 to spend on benefits to suit you, including private medical insurance, gym membership and dental.
- Wellbeing app – Confidential, on-demand access to therapy, coaching, counselling, management training or mindfulness sessions with accredited professionals, with company-funded hours and top-up options available.
- Holidays – 33 days annual leave (including bank holidays) plus your birthday off. In the UK, Christmas Day, Boxing Day and New Year’s Day are fixed holidays. You can choose the remaining days to suit your personal schedule.
- Learning opportunities – Our two-day onboarding programme, ModStart, helps equip you for success. Learning does not stop there; we will continue to support your development through various channels.
- Company-Wide Events – Participate in collaborative and engaging events with colleagues across the business.
- Bike to work / E-bike scheme
- ModInclusion
At Modulr, we are committed to building a diverse, equitable and inclusive culture where everyone feels they belong and can bring their whole self to work. We welcome applications from candidates of all backgrounds as we believe it is the right thing for our people, our business, and the community we operate in.
By submitting your CV, you consent to us using your personal data to assess your application, contact you, or share your CV with relevant hiring managers. You can request removal of your data at any time by emailing peopleops@modulrfinance.com, though this will withdraw you from consideration for the role.
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