Sainsbury's
Digital Product Analyst (SQL)
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Digital Product Analyst - Advanced SQL - Digital Analytics - Hybrid Working
London/Home
About Sainsbury’s
Sainsbury’s is a business serving millions of customers every day, supported by the UK’s largest loyalty scheme and a constantly evolving digital ecosystem. With over 1.2 billion transactions each year, our data set is unmatched in scale, depth, and complexity. This rich data allows us to build scalable, high-performance digital products that power exceptional customer experiences. Working in an inclusive and agile environment, you’ll have the freedom to experiment, explore, and solve meaningful, real-world problems and see your work making a difference for millions of customers across the UK.
Joining Data & Analytics at Sainsbury’s means being part of a fast-paced, collaborative function at the heart of our digital transformation. You’ll work closely with product, technology, and commercial teams, supported by a centralised analytics community that champions learning, development, and data-driven decision-making. We offer flexible working, competitive benefits, and a culture where diverse perspectives are valued and growth is actively encouraged.
About the Role
As a Digital Product Analyst within Sainsbury’s Digital Analytics team, you’ll use data to help our Digital Product and eCommerce teams better understand customer behaviour, optimise experiences, and drive value across our Online Groceries journey. Your insights will directly influence some of the most widely used digital products in UK eCommerce, shaping decisions that impact millions of customer interactions each week.
Working alongside cross-functional product and trading teams, you’ll translate complex data into clear, actionable recommendations, support product discovery and optimisation, and help embed a culture of evidence-based decision-making. You’ll be part of our central Data & Analytics function, giving you access to deep expertise, modern tools, and a strong peer network to support your development and progression.
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In This Role You Will
- Identify opportunities to improve customer satisfaction and value and clearly articulate them to Product Managers and stakeholders.
- Deliver actionable insights that inform product strategy, influence product roadmaps, guide prioritisation, and support day-to-day decision-making.
- Quantify the impact of product features and initiatives, highlighting both successes and areas for improvement.
- Define and refine the key metrics that measure product performance and success across our Digital Products.
- Partner with our Digital Analytics Implementation and Data Engineering teams to ensure we reliably capture the right data across our Digital Channels.
- Lead the design of robust experiments (A/B tests), ensuring they are statistically sound and aligned with product objectives.
- Analyse experiment results and translate findings into clear recommendations for Product Teams.
- Drive improvements in analytics methodologies, tooling, and best practices, helping to increase the efficiency, quality, and scalability of insight delivery.
What We're Looking For
- Strong SQL skills for data extraction, analysis and problem solving. Experience with Python is beneficial.
- Experience using digital analytics tools, or a willingness to develop expertise in platforms such as Adobe Analytics or Google Analytics.
- Experience with experimentation and optimisation, alongside a strong understanding of statistical concepts, experimental design and hypothesis testing.
- Ability to communicate complex findings in a clear, simple and compelling way, influencing stakeholders and helping shape product strategy, roadmaps and prioritisation decisions.
- Strong stakeholder management skills, with experience working collaboratively across Product, Engineering, Design and Data teams.
- Confident presenting insights, recommendations and experiment results to both senior and non-technical audiences.
- Experience working in a digital product, eCommerce or customer-facing digital environment, with a strong interest in customer behaviour, emerging trends and the evolving digital landscape.
- Curious, commercially minded and eager to dig beyond the obvious to uncover meaningful insights and opportunities to improve customer outcomes.
- Interest in developing analytics methodologies, tooling and best practices that improve the quality, efficiency and impact of analytics delivery.
- Positive, collaborative attitude with the resilience to navigate ambiguity, embrace change and continuously improve ways of working.
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Essential Criteria
- Advanced SQL skills for data extraction, analysis and problem solving.
- Strong stakeholder management and communication skills.
- Experience using digital analytics tools, or a willingness to develop expertise in platforms such as Adobe Analytics or Google Analytics.
- Experience working in a digital product, eCommerce or customer-facing digital environment, with a strong interest in customer behaviour, emerging trends and the evolving digital landscape.
- Experience with experimentation and optimisation, alongside a strong understanding of A/B testing, statistical concepts, experimental design and hypothesis testing.
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