Propel
Digital Product Manager
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Digital Product Lead | Remote (UK) | £85,000–£105,000 + EMI Equity
I'm partnering with an exciting, venture-backed consumer technology company that's redefining how millions of people engage with digital wellbeing. Already profitable, with a global user base in the millions and ambitious growth plans, they're looking for a Digital Product Lead to own the strategy, vision and evolution of their flagship consumer digital product used by millions globally.
This is a rare opportunity to join a small, senior team where you'll have genuine ownership, influence product direction at the highest level, and help build the Product function as the company continues to scale.
The Opportunity
As Digital Product Lead, you'll own the "what" and "why" behind the product. You'll become the person who understands the product inside out living in the analytics, speaking directly with customers, and turning insights into the highest-impact opportunities.
You'll combine product analytics, customer research and rigorous experimentation to identify the highest-impact opportunities, shape product strategy, and take ideas from insight through to validated prototypes and delivery across a consumer mobile product used by millions of people globally.
Working closely with founders and engineering, you'll define the roadmap, prioritise initiatives and ensure the team is always focused on solving the right problems.
For simpler initiatives, you'll also have the opportunity to take concepts through to production-ready designs before handing over to engineering.
What You'll Be Doing:
- Own the long-term product vision and roadmap for a consumer mobile application, balancing business priorities, customer needs and commercial goals.
- Own product analytics across mobile app funnels, retention, engagement and subscription performance, using insights to identify opportunities and shape product decisions.
- Own the end-to-end customer journey across the mobile app, identifying opportunities to improve activation, engagement, retention and subscription conversion.
- Design, run and evaluate A/B tests and experiments, using data to inform future product direction.
- Turn customer insights, analytics and behavioural data into clearly defined product problems and opportunity areas before validating solutions through rapid prototyping and testing.
- Create prototypes and test plans before development begins.
- Work closely with engineering, founders and stakeholders to deliver high-impact product improvements.
- Where appropriate, design user flows, journeys and interfaces for simpler product features.
- Brief and manage specialist designers for more complex UX and UI projects.
- Champion a highly data-driven, experimentation-led product culture.
- Leverage AI tools (particularly Claude or similar) to accelerate research, documentation, product thinking and delivery.
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What I'm Looking For:
- 7+ years' experience in Product Management within consumer-facing digital products, mobile applications or subscription products.
- Experience owning product strategy, roadmap and prioritisation.
- Strong hands-on product analytics skills, including analysing funnels, retention, engagement and subscription metrics to drive product decisions.
- Proven experience running A/B tests and experimentation programmes within consumer digital products or mobile apps.
- Excellent customer research skills, with a track record of combining qualitative insight with quantitative product data to define the right problems before building solutions.
- Comfortable working directly with founders and cross-functional teams in a fast-paced environment.
- Strong understanding of UX principles, with the ability to design simple product experiences where needed.
- Experience managing designers, agencies or freelancers is highly desirable.
- Strong interest in and practical experience using AI tools (such as Claude, ChatGPT or similar) within your daily product workflow to accelerate research, analysis, prototyping and delivery.
- Experience working in a startup or scale-up environment is essential, where you've operated with high autonomy, worked closely with founders, and taken end-to-end ownership of a product.
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What's On Offer
- £85,000–£105,000 salary
- EMI equity options
- Fully remote across the UK, with optional hybrid working if you're near one of the company's hubs
- Opportunity to shape the future of a consumer mobile app used by millions of people worldwide, within a rapidly growing, profitable technology business.
- Work within a highly experienced, low-ego team with significant autonomy and ownership
- Annual company retreats and regular team meet-ups
- A genuinely AI-first product culture where modern tooling is embraced to increase impact rather than replace expertise
This is an ideal opportunity for a Digital Product Lead who loves living in the data, speaking to customers, running experiments and shaping the future of a consumer mobile app from strategy through to delivery.
If this sounds like you, or someone in your network, I'd love to hear from you. Please send across your CV to Zoe.hinkinson@propellondon.com
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