BrewDog
Digital & Social Executive - Bars
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About Us
PENSION ENHANCEMENTS UP TO 10% | 4-WEEK SABBATICAL EVERY 5 YEARS | STAFF DISCOUNT | EXTRA HOLIDAY DAY EACH YEAR | We love great craft beer. We want everyone to be as passionate about it as we are - and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back.
PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future. And, since the statutory amount all businesses pay is 3%, our decision to pay above that shows we’re taking your future seriously.
4-WEEK SABBATICAL | After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want.
STAFF DISCOUNT | 50% off BrewDog Beers/Ciders, Wonderland Cocktails, BrewDog Merchandise, and Soft Drinks, plus 25% off all other menu items in our BrewDog Bars. Crew also get discount on takeaway beer - perfect for taking the bar home.
ADDITIONAL HOLIDAY DAYS | For every full year completed up to your 5th year with us we add on one additional day’s leave above and beyond your initial entitlement. You therefore get an extra full week off at 5 years every single year onward to rest up.
AND A LOT MORE | Okay, deep breath… enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, pawternity leave, DE+I and crew forum groups and an allowance to quality check some beers each month! We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment.
About The Role
Job Purpose
This is an exciting role. It isn’t about just posting pictures of beer; it’s about making BrewDog’s flagship bar in Waterloo (yes, the one with the slide!) impossible to ignore - bringing the bar’s personality, people, products and experiences to life across social and digital. As Digital & Social Executive, you’ll own the day-to-day online presence of BrewDog Waterloo. From creating engaging short-form video and reactive content to building and updating event pages, promoting live sport and events, and making sure customers can easily find everything they need to book and visit, you’ll make the most of every opportunity to get people through the doors. Your mission: build a social presence people actually want to follow, keep our digital channels fresh and engaging, and turn online attention into footfall, bookings and sales. And you won’t be doing it alone. Working closely with our passionate bar team, General Manager and Sales & Marketing team, you’ll combine creativity with commercial thinking to drive local awareness, grow our community and deliver against key KPIs - from social and campaign performance to bookings and ticket sales.
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Principal Duties & Responsibilities
- Lead the creative vision for BrewDog Waterloo’s social channels, developing bold, innovative and culturally relevant content that brings the people, personality, food, beer, events and atmosphere of the bar to life across Reels, TikTok and Stories.
- Own the day-to-day social content calendar, from concept and creative development through to filming, editing, copywriting and publishing, with a strong understanding of what makes great social-first hooks, storytelling and content.
- Stay ahead of trends, culture, sport and local conversations, proactively identifying opportunities to create reactive content and test new formats that grow reach, engagement and relevance.
- Bring BrewDog’s tone of voice to life across every digital touchpoint, ensuring content feels bold, human, witty and distinctly BrewDog while remaining relevant to the Waterloo audience.
- Build and nurture the Waterloo community, owning day-to-day engagement across social channels, responding to comments and DMs, engaging with relevant local communities and encouraging crew and customers to create and share authentic content.
- Own and maintain the Waterloo website on Shopify, keeping content, menus, offers and key information accurate, engaging and commercially optimised.
- Create and manage event pages, landing pages and listings across platforms including DesignMyNight and Eventbrite, ensuring event details, imagery, timings, ticketing and booking information are accurate and up to date.
- Lead the promotion of key commercial activity, including bookings, events, live sport, launches, offers and seasonal campaigns, aligning activity to ticket sales, bookings and wider campaign KPIs.
- Identify and develop local creator, influencer and business partnerships, organising collaborations and visits that build awareness, generate content and introduce new audiences to the bar.
- Work closely with the General Manager, bar team and central Marketing team to bring campaigns to life locally, identify opportunities and ensure social and digital activity supports wider commercial priorities.
- Regularly audit Waterloo’s digital presence and performance, using social and digital insights to understand what is working, identify opportunities and continually improve content, reach, engagement, footfall and sales.
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Key Relationships - Internal & External
- Marketing & Operations teams
- General Manager and Waterloo team
- External third-party platforms e.g. reporting and event platforms
About You
Qualifications & Specific Training
- Degree-level Qualification (preferred But Not Essential).
- Social media, content creation or digital marketing experience.
- Confident using social media platforms, content and editing tools, with a willingness to learn new platforms and technologies.
Experience
- Experience managing social media accounts, ideally within hospitality, entertainment, lifestyle, retail or another fast-moving consumer environment.
- Proven ability to take content from concept through to filming, editing, copywriting and publishing.
- Experience using social media insights and analytics to understand performance and improve future content.
- An understanding of digital platforms, websites and event listing platforms.
Knowledge
- Strong understanding of social media, hospitality and lifestyle trends.
- Knows what makes a great social-first hook, story and creative.
- Awareness of local marketing and how social media can drive real-world footfall and sales.
Skills
- Comfortable being behind and in front of the camera when required.
- Strong content creation skills, including filming, editing and copywriting.
- Excellent written communication and storyteller.
- An innovator and creative thinker with great organisational skills and a can-do attitude.
- Confident working independently and taking ownership of the local social calendar.
Personal Attributes
- Obsessed with making great content and getting people through the door!
- Bold, creative and willing to try things that haven't been done before.
- Energetic, proactive and always looking for the next idea.
- Passionate about BrewDog, hospitality, live events, food, drink and creating memorable experiences.
Additional Requirements
- Willingness to travel across the BrewDog Bars estate when required.
- Ability to support high-scale events when needed.
- Alignment with BrewDog values and passion for driving bold, commercial hospitality experiences.
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