IAG Transform
Digital Trafficker (Ad Ops)
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About Us
We are part of International Airlines Group (IAG), one of the world’s leading airline groups and owner of some of the biggest brands in the sky.
IAG Transform provides creative and innovative solutions to drive sustainable transformation by delivering procurement and airline services, as well as group-wide systems across IAG. Each operating company benefits from the Transform centralised model, driving efficiencies, automation, and economies of scale.
Purpose of the Role
Owns the trafficking and technical set-up of campaigns across IAG Media's digital inventory, ensuring campaigns are correctly configured, launched, monitored, optimised and reported across digital channels such as web, app, email, Wi-Fi portal, IFE and other addressable digital surfaces.
Manages campaign set-up from approved media plan to launch, including creative checks, trafficking, tagging, audience/placement configuration, QA, pacing monitoring, troubleshooting and delivery optimisation.
Your Responsibilities
- Manage campaign trafficking across the relevant channel platforms, including GAM, DV360, Kevel and PAC's OneMedia
- Translate approved campaign requirements into technical trafficking set-up
- Configure campaigns in the relevant ad-serving, CRM or digital delivery platforms
- Validate creative assets against format specs, brand-safety rules and customer-experience guardrails
- Set up tags, tracking links, audience segments, placement rules and campaign naming conventions
- Run pre-launch QA and ensure campaigns are ready to go live
- Monitor campaign pacing, delivery, errors, discrepancies and performance signals
- Recommend optimizations to improve delivery, pacing or media mix
- Coordinate with Tech & Data and OpCo teams to resolve technical delivery issues
- Provide delivery inputs for reporting and post-campaign analysis in coordination with the Account Managers
- Maintain trafficking documentation, checklists and operational best practices
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Campaign Set-Up Completed Accurately and on Time
- Creative, tagging, tracking and placement QA completed before launch
- Accurate trafficking across ad servers / relevant platforms
- Campaign pacing and delivery monitored regularly
- Delivery issues, discrepancies and under-pacing escalated and resolved
- Campaign optimisation recommendations shared with Account Managers
Your Skills, Experience and Qualifications
- 3+ years in ad operations, digital trafficking, campaign operations or digital media delivery
- Hands-on experience with ad servers, trafficking workflows, QA processes and campaign monitoring
- Strong understanding of digital advertising formats, tracking tags, creative specs, pacing and delivery metrics
- Experience with different display, video, CRM, web / app, Wi-Fi portal and IFE digital ad formats
- Experience using the main ad-serving platforms across different channels (onsite, offsite and IFE), including GAM, DV360, Kevel and PAC's OneMedia
- Good understanding of campaign KPIs such as impressions, clicks, CTR, completion rate, viewability and delivery accuracy
- Strong troubleshooting skills, able to identify root causes of delivery issues or discrepancies
- Detail-oriented and comfortable managing multiple live campaigns simultaneously
- Able to work closely with Sales, Account Management, Tech & Data, Ad Products & Innovation and OpCo teams
- Experience with Salesforce and campaign management tools, including ad server log files, is desirable
- Comfortable working under launch deadlines and escalating risks early
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What We Offer
The chance to enjoy a challenging career in an exciting, fast-moving environment in a dynamic industry.
The opportunity to work in a multi-cultural environment with great offices in many locations. We support our people in maintaining work/life balance, as well as providing the many benefits one would expect from a global organisation, including health insurance, pension and performance bonuses.
We are an equal opportunities employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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