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Digital Video Manager, Bluey
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CONTRACT TYPE: Permanent, Full-time
DEPARTMENT: BBC Studios – Brands & Licensing - Digital
LOCATION: London, Television Centre
PROPOSED SALARY RANGE: £44,000 plus £5,441 London Weighting depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
WE ARE BBC STUDIOS
A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.
Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.
PURPOSE OF THE ROLE
Your mission: to scale and optimise content across YouTube, Facebook, and TikTok, driving fan engagement and revenue. This role is pivotal in expanding Bluey’s global reach, ensuring our content is culturally resonant, brand-aligned, and performance-driven, fuelling long-term value for one of the world’s most beloved children’s brands.
WHY JOIN THE TEAM
Join a passionate, high-performing team at the forefront of one of the world’s most beloved children’s brands. As Digital Video Manager you’ll shape global fan experiences, drive meaningful impact, and help grow a brand that brings joy to millions. With a culture rooted in creativity, collaboration, and innovation, you’ll have the opportunity to lead, learn, and grow, while working on content that truly matters. This is more than a job – it’s a chance to make a mark.
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Your Key Responsibilities And Impact
- Team leadership, planning and workflow optimisation: Lead and support a high-performing team to deliver brand-aligned content at scale, streamline workflows, and execute strategic publishing plans in collaboration with cross-functional teams
- Brand, audience and platform expertise: Champion brand integrity and audience engagement by leveraging deep platform knowledge to optimise content performance and identify monetisation opportunities
- Content approval and quality control: Oversee first-line content approvals, ensuring quality, compliance, and optimisation, while providing feedback and guidance to maintain editorial standards
- Compliance and rights management: Ensure all content adheres to licensing and compliance requirements, working closely with Rights teams to streamline approvals and avoid takedowns
- Performance tracking and optimisation: Monitor and analyse content performance daily, using insights to refine strategies, drive revenue growth, and report on trends and opportunities.
Essential Criteria
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YOUR SKILLS AND EXPERIENCE
- Proven experience leading high-volume digital content production and publishing teams.
- Deep knowledge of YouTube best practices, including MFK channel guidelines
- Strong brand management and audience development skills with sharp editorial judgement
- Solid understanding of rights management, compliance, and BBC editorial policies
- Data-driven mindset with expertise in performance analysis and content optimisation tools.
Desired But Not Required
- Excellent leadership and stakeholder management skills
- Proficiency in basic editing tools like Adobe Premiere, Photoshop, or equivalent software
- Strong ability to manage complex workflows and multiple priorities
- Exceptional attention to detail and ability to balance speed with quality.
If you can bring some of these skills and experience, along with transferable strengths, we’d love to hear from you and encourage you to apply.
We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest, we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.
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