Acacium Group
Direct Marketing Manager
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We are hiring a Direct Marketing Manager
Xyla (part of Acacium Group)
Hybrid with 2 days in the office in London or Manchester
Full-Time, Permanent
Competitive Salary
We are hiring a Direct Marketing Manager to join Xyla's Marketing team, who are passionate about improving access to healthcare services and supporting better patient outcomes through innovative health solutions.
In this role, you will lead and manage a nationwide engagement programme with GPs, Practice Managers and other senior decision-makers across primary care. You'll create and deliver targeted email marketing campaigns, maintain high-quality contact databases and generate qualified leads that support the growth of Xyla's services. This is a unique opportunity to combine content marketing, data management and lead generation within a fast-growing healthcare organisation.
In this role, you will:
- Plan, create and deliver engaging email marketing campaigns to GP practices nationwide, aligned to a structured content calendar.
- Build, maintain and continually improve GP practice databases, ensuring data accuracy, quality and compliance.
- Segment audiences and tailor communications to maximise engagement across different stakeholder groups.
- Identify and qualify warm leads through engagement metrics, passing opportunities to GP Engagement teams and supporting conversion activity.
- Monitor campaign performance, produce insightful reports and use data-driven recommendations to continuously improve results.
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What we're looking for:
- Proven experience in email marketing, campaign management or digital communications, ideally within a regulated, healthcare or professional services environment.
- Strong copywriting and content creation skills, with the ability to engage senior professional audiences.
- Experience using email marketing platforms and managing CRM or marketing databases, including audience segmentation and reporting.
- Good understanding of UK GDPR and PECR requirements relating to marketing communications and data management.
Your Benefits
Your benefits package: Our company-funded benefits package includes employer pension contributions, life assurance and healthcare benefits, designed to support your financial wellbeing.
Flexible benefits to support you: Choose from a range of optional benefits including private medical insurance, critical illness cover, dental insurance, a healthcare cash plan, holiday buy and sell, a gym scheme, car scheme, bike scheme, technology voucher scheme and season ticket travel loans.
Supporting your wellbeing: Access 24/7 wellbeing support for you and your immediate family, including an Employee Assistance Programme, digital wellbeing app and resources to support your mental, physical, social and financial wellbeing.
Supporting you and your family: Receive discounted neurodevelopmental assessments for you and your loved ones.
Grow your career: You'll have access to fully funded professional qualifications through our apprenticeship programmes, mentoring and coaching, leadership development programmes, online learning and development opportunities and the chance to build your career across our global organisation, operating across four continents.
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About Acacium Group
Xyla is part of Acacium Group, a global healthcare solutions partner providing staffing, managed services and innovative delivery models across the healthcare, social care and life sciences industries. We are a business with scale and leading digital capabilities, with a vision to be the leading global healthcare solutions partner.
We are powered by our people and leading digital capabilities, working with our partners to improve access to healthcare and deliver better outcomes. Our values, Putting People First, Always by Your Side and Driven by Excellence, guide everything we do.
Join us and play a key role in shaping the future of society and improving people's lives.
Inclusion and accessibility
We are committed to creating a truly inclusive and diverse workplace where everyone feels valued, respected, and able to thrive. As an age-friendly and disability-confident employer, we welcome applications from people of all backgrounds, communities and ages, recognising the unique skills, experience and perspectives individuals bring at every stage of their career. Guided by our core value of Putting People First, we are committed to fostering an inclusive culture and will consider flexible working options and reasonable adjustments wherever possible to suit individual needs.
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