Kurage
Directeur marketing/Directrice marketing
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The opportunity
Kurage is looking for a European Marketing Director to define and execute our European marketing and go-to-market strategy and support the growth of NeuroSkin® across our priority markets.
This is a hands-on growth and market development role combining strategy, demand generation, ecosystem engagement, partner activation and Inside Sales management.
You will work closely with the GM Europe, Sales and Clinical teams, and coordinate with the Digital Marketing team in Canada to turn marketing activities into qualified leads, active partners and commercial opportunities.
About Kurage
Kurage is transforming neurological rehabilitation through NeuroSkin®, a connected rehabilitation platform combining wearable Functional Electrical Stimulation (FES), smart sensors, AI-powered movement analysis and personalised rehabilitation programmes.
NeuroSkin® supports people living with neurological conditions including Stroke, Multiple Sclerosis, Parkinson’s disease and incomplete Spinal Cord Injury, helping improve mobility and rehabilitation from clinic to home.
Your mission
European Marketing & Go-to-Market Strategy
- Define and execute the European marketing and GTM strategy across priority markets, including B2B, B2C and Hospital-to-Home models, and assess new market and access opportunities.
- Define target audiences, positioning, value propositions, key messages and activation plans by country.
- Translate European commercial priorities into actionable marketing plans and tools.
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Awareness & Ecosystem Engagement
- Build awareness and engagement around NeuroSkin® across the neurological rehabilitation ecosystem.
- Develop and activate a network of KOLs, neurologists, physiotherapists, patient associations and reference centres.
- Drive webinars, events, congresses, clinical stories and other initiatives supporting market development.
Demand Generation & Digital Marketing
- Develop co-branded campaigns and initiatives generating qualified patient, clinical and partner leads.
- Coordinate with the Digital Marketing team in Canada on digital campaigns, content and lead generation.
- Measure campaign performance and continuously improve lead quality and conversion.
Inside Sales & Lead Qualification
- Manage the Inside Sales function and ensure rapid follow-up of leads generated through patient digital campaigns.
- Ensure patient leads are screened and qualified to identify those potentially eligible for the NeuroSkin® at Home pathway, and coordinate their progression to the next step.
- Develop outbound prospecting to identify, engage and qualify target clinics, healthcare professionals and partners, and generate qualified appointments for Sales and Business Development.
Partner Activation & Commercial Enablement
- Ensure signed partners are successfully launched and activated through local marketing, referral networks and patient engagement initiatives.
- Develop the sales and marketing tools required by commercial teams and partners.
- Monitor partner engagement, adoption and contribution to pipeline, and identify actions to improve performance and loyalty.
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What we are looking for:
- 8+ years of experience in Marketing, Growth or Go-to-Market, ideally within MedTech, Digital Health, healthcare or another relevant B2B/B2C environment.
- Proven experience defining and executing multi-country marketing and GTM strategies.
- Strong experience in demand generation, lead management and commercial funnel optimisation.
- Experience managing Inside Sales, lead qualification or customer acquisition activities.
- Ability to engage healthcare professionals, KOLs, partners and patient communities.
- Strong analytical and business-oriented mindset, with clear ownership of marketing performance and ROI.
- Hands-on, entrepreneurial approach suited to an international scale-up environment.
- Fluent English; French is strongly preferred.
Why join Kurage?
This is an opportunity to build Kurage’s European marketing engine, rather than manage an established organisation.
You will work directly with the GM Europe and have significant ownership of how Kurage builds awareness, generates demand, activates its ecosystem and supports commercial growth across Europe.
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