Arla Foods amba
Director, Arla Brand Masterbrand & Feed Life - Denmark, UK, Sweden, Netherlands, Germany or Finland
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The opportunity to shape the future of one of Europe's most recognized and growing food brands.
At Arla, we believe good food has the power to make life better. Millions of people choose Arla every day, across more than 170 markets, but we believe our role can be even bigger. Through Feed Life™, our global brand platform, we bring nutrition, sustainability, food inspiration and optimism together under one clear ambition helping people make better food choices every day.
As Director, Arla Brand Masterbrand & Feed Life™, you will help shape the future direction of a €4bn global brand, turning that ambition into business and societal impact relevance across markets, categories and consumer experiences.
How you will make an impact
As Director, Arla Brand Masterbrand & Feed Life™, you will lead the development of Feed Life™ and shape the future strategic direction of the Arla brand globally. Working at the intersection of strategy, creativity, communications, digital and sustainability, you will spearhead key brand and transformation initiatives while leading a small team and influencing stakeholders across markets, functions and external partners.
Reporting to the VP, Global Arla Brand, this is a highly visible leadership role with significant exposure to senior executives and market leadership teams.
Your main responsibilities will be to
- Evolve the long-term global Arla brand strategy, including strategic positioning, brand architecture and growth frameworks that strengthen brand equity and commercial impact
- Build Feed Life™ as a leading and distinctive growth platform across European and international markets, clearly articulating Arla’s role in people’s lives, culture and society
- Drive strategic transformation projects, including connected consumer experiences across paid, owned and earned channels, while partnering closely with Corporate Communications to strengthen Arla’s cultural impact and shape purpose-led agendas across health and sustainability
- Support central teams and markets in major transformation initiatives, including leading creative and agency relationships to inspire creativity across connected consumer experiences
- Build thought leadership around food culture, strengthening trust in the brand and giving Feed Life™ a strong foundation through health and sustainability initiatives
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The role can be based in any of our core markets; Denmark, the UK, Sweden, the Netherlands, Germany or Finland, and involves approximately 5-8 days of travel per month, primarily within Europe.
What will make you successful
You are a strategic brand leader who combines long-term vision with the ability to drive change and deliver results. You are equally comfortable shaping brand strategy, influencing senior stakeholders and translating consumer and cultural insights into growth opportunities. Most importantly, you are motivated by building brands that create lasting value for consumers, customers and the business.
In addition, we expect you bring
- Extensive experience in senior head of brand, equity or strategy leadership roles, ideally within a global or multi-market business
- A proven track record of building brands and leading transformational change
- Strong expertise across brand strategy, communications, media and digital ecosystems
- The ability to influence, align and inspire senior stakeholders across complex organisations
- Experience leading and developing high-performing teams and building strong partnerships with agencies and external partners
- A forward-looking, big picture, agile mindset that combines strategic thinking and analytical acumen with curiosity about culture, emerging technologies and the forces shaping the future of marketing and strong brands
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The impact you will make
At the centre of one of the most significant brand transformations in Arla’s history, you will work with senior leaders, market teams and external partners to shape the brand’s future. For leaders who thrive on creating clarity, building equity and driving impact, this is a rare opportunity to influence brand, business and society at scale.
Interested?
Please apply as soon as possible. Applications will be reviewed on an ongoing basis.
For further information, please contact Katie Reed, VP, Global Arla Brand, at +44 7813 526 573.
Shape the Future of Dairy
Arla is a global leader in the dairy industry, committed to enabling good food choices that make life better, providing people with nourishment, while taking care at every step to ensure Arla is a choice they can feel good about. If you are looking to shape the future with an ambitious global cooperative that truly cares about your growth, where everyone feels valued and empowered, and collaboration is the core of culture, Arla is a choice you can feel good about.
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