Elsevier
Director, Brand & Market Authority Programs
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Do you enjoy building scalable marketing programs, influencing across complex stakeholder groups, and turning expertise into meaningful market impact?
Are you looking for an opportunity to shape how a global leader in research engages and influences key audiences through thought leadership?
About our Team
Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes.
About the Role
If you are a senior marketing strategist with a passion for thought leadership, brand building, and executing programs at a global scale, this role is for you.
As part of Elsevier's Research Marketing organization serving the Academic & Government markets, the Director of Brand & Market Authority Programs owns the channel activation of Elsevier thought leadership for key audiences such as Academic Leaders, Funders and Librarians, strengthening brand visibility, credibility, and market authority while supporting performance across the full customer lifecycle. You will work closely with Content Marketing and Creative teams, business leadership, and subject matter experts to turn brand building ideas and expertise into thriving programs that reach and engage audiences across owned, paid and earned media channels.
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Responsibilities
- Lead strategy, delivery, and performance of channel activation for thought leadership programs through direct individual contribution and influence
- Design and evolve scalable program frameworks, best practices, processes, engagement models, and measurement approaches
- Drive cross-functional alignment for marketing channel activation strategies across Research Marketing (Audience, Global Campaigns, Lifecycle, and Digital Ops), Global Communications, and Research Networks
- Provide mentorship and guidance to Managers and Senior Managers, offering direction, coaching, and quality oversight
- Report into the VP of Demand & Lifecycle Marketing
- Deliver activated A&G thought leadership programs that increase visibility, reach, and influence
- Drive engagement with institutional decision-makers and growth in engaged audiences and contacts
- Ensure consistent brand voice, messaging, and positioning across campaigns
Requirements
- Deep experience in campaign, content, or demand generation marketing
- Proven ability to design scalable programs, frameworks, and measurement approaches
- Strong experience operating in complex, matrixed environments
- Excellent stakeholder leadership and ability to influence without authority
- Strong commercial, martech, and performance measurement fluency
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Work in a Way That Works for You
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working Pattern
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
About the Business
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
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