Citi
Director, Client Content Lead– Client Advisory, Services
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Citi Services is redefining how global institutions engage with financial platforms through data, intelligence, and seamless digital experiences. As Client Content Lead, Director within the Client Advisory team, you will own the end-to-end content strategy for the Partnership & Innovation (P&I) organisation spanning Digital Assets, Client Advisory, Partnerships, Investments, and Emerging Commerce shaping how Citi Services positions itself with clients and across the broader business. This is a senior leadership role for a commercially minded content strategist who understands institutional financial services and knows how to turn complex ideas into narratives that influence client thinking and drive decisions.
Responsibilities
- Define and lead the content strategy for Citi Services' P&I and Innovation functions, covering thought leadership, ecosystem positioning, and client-facing content across all channels.
- Own the planning, production, and distribution of thought leadership content that builds Citi's profile with institutional clients and reinforces its position as a market leader in financial services.
- Advise senior stakeholders on content narratives that resonate with client priorities, influence buying decisions, and differentiate Citi's capabilities in the market.
- Drive content collaboration across Client Advisory, Digital Assets, Business Development, Sales, Product, Marketing, Communications, and Legal teams to ensure consistency, quality, and strategic alignment.
- Lead the development of client-centric perspectives and translate them into compelling content that shapes internal stakeholder communication and external client engagement.
- Manage and develop a content team, setting priorities, maintaining editorial standards, and delivering high-quality output across multiple concurrent workstreams.
- Track relevant market trends, client issues, and sector developments to keep Citi Services' content agenda current, credible, and commercially relevant.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Required Qualifications & Skills
- Extensive experience in content strategy, thought leadership, or content management within institutional financial services or a similarly complex, regulated environment.
- Demonstrated ability to develop and execute content strategies that have measurably influenced client mindshare and supported commercial outcomes.
- Track record of leading and managing teams, with the ability to set direction, maintain quality standards, and deliver results across multiple workstreams simultaneously.
- Exceptional written and editorial skills, with the ability to translate complex financial and strategic concepts into clear, compelling narratives for senior institutional audiences.
- Established experience working across sales, product, marketing, communications, and legal stakeholders to align content with business objectives and regulatory requirements.
- Strong critical thinking and problem-solving capabilities, with a commercially informed approach to content positioning and audience engagement.
- Bachelor's degree or equivalent professional experience in a relevant discipline.
Beneficial Skills & Qualifications
- Familiarity with the topics and trends shaping institutional financial services clients' priorities and buying decisions, including digital assets, platform innovation, or financial infrastructure.
- Experience operating within a large, matrixed financial institution, navigating cross-functional stakeholder environments at a senior level.
- Master's degree in a relevant discipline.
What We Offer
- This role offers a rare opportunity to lead content strategy at the forefront of financial services innovation, with direct influence over how one of the world's leading institutions communicates its capabilities to global institutional clients.
- A senior, high-visibility mandate with direct input into Citi Services' positioning and client engagement strategy across global markets.
- The opportunity to work at the intersection of financial innovation, client strategy, and institutional thought leadership within a globally recognised organisation.
- A collaborative, performance-driven environment where content has measurable commercial impact and genuine senior stakeholder engagement.
- Hybrid working model with 3 days in the office and 2 days working remotely, providing flexibility alongside meaningful in-person collaboration.
- Access to Citi's global network, professional development resources, and learning opportunities to continue growing your expertise in financial services content and strategy.
- Comprehensive financial wellbeing, health, and family support benefits as part of Citi's broader employee offering.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Apply now to lead the content strategy that shapes how Citi Services engages, informs, and influences the world's most sophisticated institutional clients.
Job Family Group: Product Management and Development
Job Family: Product Management
Time Type: Full time
Most Relevant Skills
Please see the requirements listed above.
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location