Hilton
Director Content Marketing & Discoverability
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Job Description
The Director, Content Marketing & Discoverability
The Director, Content Marketing & Discoverability will lead Hilton EMEA's integrated Content Marketing & Discoverability function. The role is accountable for the governance, operational delivery, and continuous evolution of Hilton's multilingual content ecosystem across owned digital channels. Leading a multidisciplinary team of multilingual content, localisation, and discoverability specialists, the Director will ensure Hilton's content strategy delivers measurable impact through culturally relevant customer experiences, Search/Answer Engine Optimisation (SEO/AEO), and AI-driven discoverability.
As consumer discovery rapidly evolves through AI-powered search and large language models, the Director will lead the transition from a traditional content marketing model to an integrated Content Effectiveness function, where content quality, discoverability, and performance are managed as one connected capability.
Responsibilities
Strategic Leadership & Content Effectiveness
- Define and deliver Hilton EMEA's multilingual content and discoverability plan across editorial, campaign, homepage, destination, and localisation content.
- Establish governance, prioritisation frameworks, operating models, and content lifecycle management to ensure investment is focused on the highest-value customer and business opportunities.
- Own regional content strategy, capability development, and future roadmap, ensuring alignment with changing consumer behaviour, AI-driven discovery, and Hilton's commercial priorities.
Content Performance, Discoverability & Optimisation
- Use SEO, AI visibility, customer analytics, and content performance insights to prioritise investment, optimise content ecosystems to drive measurable business outcomes, and report back to the business.
- Oversee the strategic direction of multilingual homepage, campaign, editorial, destination, and localisation programmes, ensuring consistent customer experiences across web, app, and digital channels.
- Drive continuous optimisation through experimentation, AI measurement platforms, discoverability reporting, and evolving customer search behaviours.
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People Leadership & Capability Development
- Lead, develop, and inspire a high-performing regional team responsible for multilingual content, localisation, and discoverability.
- Build cross-functional capability by embedding SEO, AEO, and AI discoverability expertise across the team while continuing to develop specialist technical knowledge.
Qualifications
What are we looking for?
Success in this role will demonstrate itself through the following attributes and skills:
- Strong commercial acumen and the ability to connect customer needs, content strategy, and discoverability with measurable business outcomes.
- Extensive knowledge of multilingual content strategy, localisation, SEO, Answer Engine Optimisation (AEO), and emerging AI-driven discovery ecosystems.
- Strong analytical capability with experience translating performance insights into strategic recommendations and investment decisions.
- Excellent communication, collaboration, and organisational skills with the ability to build trusted partnerships across regional and global teams.
- Significant experience in digital content strategy, multilingual marketing, SEO/content marketing within a global organisation.
- Experience using digital analytics, SEO technologies, content management systems, and performance measurement platforms to drive commercial outcomes.
About Us
Join an Award-Winning Workplace Culture
At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.
Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.
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Curious about life at Hilton? Explore our Careers Blog to see why we’re more than a great place to stay—we’re a great place to work.
About The Team
How We’ll Help You Thrive
Benefits
At Hilton, the hospitality we’re known for doesn’t end with our guests. We proudly invest in our Team Members’ wellbeing, supporting you through all of life’s moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
- Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40 USD/night at our world-class hotels through our Go Hilton travel program
- Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
- Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
- Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
- Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
- Mental health resources – Your wellbeing comes first. Through our Care for All hub, we provide resources to help our Team Members to care for themselves, care for members of their team, and care for their loved ones. Eligible Team Members receive free counseling and support through our best-in-class Employee Assistance Program (EAP)
Benefits availability may vary depending on Team Member’s location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
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