Director, Data Strategy

Data Strategy involves transforming the way our clients think about, organize, and orchestrate data & technology to deliver more timely, engaging, and meaningful brand experience for their customers.

This role will report into the VP, Data Strategy for Wavemaker, and line manage 1 to 2 Data Strategy Managers.

The main impact of this role will be to develop our relationships with these key clients through excellent and transformative data strategy work.

The main focus area of this role is:

• Data-led audience design: Using the datasets and technology available to each client, lead and oversee the delivery of test, trial, and strategy recommendations across paid media campaigns on addressable channels.
• Technology Consultancy: Act as a champion for Open Intelligence and Infosum solutions – developing opportunities for clients to engage and adopt.
• Innovation: Support the development of AI-based tools to automate or streamline key functions within the data strategy practice.
• Management: This role oversees the work and development of 1 to 2 Data Strategy Managers.

A bit about yourself:

• Deep interest in Media & Technology: An understanding of and desire to learn more about data products, AI, technology, and trends within the advertising and marketing industry with the ability to articulate complex technical concepts to both technical and non-technical stakeholders.
• Customer Focus: A relentless focus on client success, with a passion for delivering exceptional client experiences and driving long-term relationships.
• Communication and Presentation Skills: Exceptional communication and relationship-building skills, as this role hinges on effective interaction with clients and agency partners.
• Experience managing multiple stakeholders in a matrixed environment.
• Years of digital agency-side working on a data-led role either agency, vendor, or client side, with a strong emphasis on digital paid media.
• Highly developed interpersonal, team building, and relationship management skills.
• CPG experience preferable but not required.
• Understanding of the importance of privacy-first media and what that means for how we need to do things differently.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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