Children's National Hospital
Director, Editorial Content Development and Strategy
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Inventa Place Silver Spring, MD 20910
Kids Are Our Everything.
Department 10542 Foundation - Marketing & Communication
Pay Range $137,550.40 - $229,257.60
The Director of Editorial Content Development and Strategy sets the vision and leads the execution of content strategies that advance philanthropic goals and strengthen donor engagement. This role oversees strategic donor-facing communications and collateral, ensuring compelling storytelling and messaging across campaigns, stewardship, events, and multi-channel platforms. The Director reports to the Executive Director of Strategic Communications & Content within the Marketing & Communications Department and works in close partnership with the Children’s National Hospital Foundation leadership team to set strategy and support execution. The Director partners with senior leadership and development teams to shape content that supports transformational giving and institutional priorities.
Minimum Education
- Bachelor's Degree
- Preferably in Communications, Journalism, Public Relations, Marketing, or related field. (Required)
- Master's Degree
- Preferably in Communications, Journalism, Public Relations, Marketing, or related field. (Preferred)
Minimum Work Experience
- 15+ years in nonprofit advancement or communications, including content strategy and team leadership (Required)
Required Skills/Knowledge
- Proven ability to develop and execute content strategies that drive major gift, campaign success, and organizational goals.
- Ability to operate effectively in a matrixed environment, with a strong understanding of how strategic content can be used across functions and audiences to support shared goals.
- Expertise in editorial decision making, donor-centric messaging, and multi-channel storytelling.
- Strong leadership, collaboration, and project management skills.
Functional Accountabilities
Strategic Leadership & Vision
- Define and lead the organization’s editorial content strategy to support fundraising priorities and donor engagement.
- Align content initiatives with institutional goals and philanthropic objectives.
- Drive innovation in storytelling and digital content integration.
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Team Leadership & Development
- Manage and mentor a team of writers and editors, fostering a culture of excellence and collaboration.
- Build team capacity to deliver high-quality, donor-focused content across channels.
Content Strategy & Execution
- Oversee creation of proposals, impact reports, campaign materials, event collateral, and stewardship communications for top-tier donors.
- Ensure content reflects Children’s National brand voice, mission, and values while meeting strategic objectives.
- Lead editorial planning cycles and manage complex workflows for major campaigns and the Children’s National Magazine.
Governance & Standards
- Establish and maintain editorial guidelines, templates, and quality standards.
- Ensure consistency in tone, voice, and messaging across all communications.
Cross-Functional Collaboration
- Partner with development leadership, marketing, and hospital stakeholders to source and shape compelling content.
- Serve as a strategic advisor on messaging for campaigns, events, and donor communications.
Benefits That Support You:
- Comprehensive health coverage, including medical, prescription, infertility, and transgender health services.
- Generous paid time off, including vacation accrual from day one, sick leave, holidays, and a personal day.
- Financial wellness support, including a 401(k) plan and healthcare and dependent care spending accounts.
- Employer-paid life, AD&D, and long-term disability coverage, with optional supplemental plans.
- Additional perks, including tuition assistance, fitness resources, employee assistance, commuter benefits, and more.
Why Join Us:
- Nationally Recognized Excellence – Consistently ranked among the Top 10 Children’s Hospitals in the nation by U.S. News & World Report.
- Leading Pediatric Care – One of the largest and most comprehensive children’s hospitals in the country, offering nationally ranked specialties and cutting-edge treatments.
- Innovation & Research – A premier academic medical center with a strong commitment to pediatric research, education, and advancing the future of child health.
- Mission-Driven Culture – Dedicated to providing family-centered care while fostering a collaborative, supportive environment for clinical teams.
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The disclosed salary range includes the minimum and maximum rates within which Children’s National believes an individual’s base pay rate will fall for this position. It is not typical for an individual to be hired at or near the maximum of the pay range. The exact pay rate for this position will be based on a variety of factors in alignment with the Children’s National compensation philosophy. These factors are legitimate and non-discriminatory including, but not limited to, the current market conditions; organizational needs; the individual’s combination of prior work experience, level of education, knowledge, skills, and other qualifications. Children’s National is committed to providing a fair and competitive total rewards package to each of our employees. This base salary range does not include our comprehensive benefits package or any additional compensation for which this position may be eligible.
Children's National Hospital is an equal opportunity employer that evaluates qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “Know Your Rights” poster is available here and the pay transparency policy is available here.
Please note that it is the policy of Children's National Hospital to ensure a “drug-free” work environment: a workplace free from the illegal use, possession, or distribution of controlled substances (as defined in the Controlled Substances Act), or the misuse of legal substances, by all staff (management, employees, and contractors). Though recreational and medical marijuana are now legal in the District of Columbia, Children's National and its affiliates maintain the right, in accordance with our policy, to enforce a drug-free workplace, including prohibiting recreational or prescribed marijuana.
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